For Immediate Release: November 13, 2006
Contact: Kathleen Chambers , Marketing Director, Mothering magazine

Mothering Magazine announces winner of International Breastfeeding Icon Design Contest

Santa Fe, New Mexico - Today Mothering magazine announced the winner of the International Breastfeeding Icon Design Contest. Matt Daigle, a graphic designer, stay-at-home father and self-declared Mr. Mom sent in the top icon.

The purpose of an international symbol for breastfeeding is to increase public awareness of breastfeeding, to provide an alternative to the use of the baby bottle to designate baby friendly areas in public, and to mark breastfeeding-friendly facilities.

The contest was inspired by the image of a baby bottle on a sign indicating the location of the parents' lounge in an airport. Why not develop an icon to denote that a place is breastfeeding-friendly? Symbols for no smoking, for handicapped parking and for the women's restroom are widely recognized. There is currently no internationally recognized icon for breastfeeding-friendly areas in public places. Ideally, the space would be private, quiet, with a comfortable chair and an electrical outlet for pumping

So Mothering put out a call and received an overwhelming response—more than 500 entries from both the design and breastfeeding communities. More than 120,000 votes poured in from individuals, lactation organizations, and natural family living advocates from across the globe.

The winning image will be made available worldwide (copyright-free, as a public domain image) with recommendations that it be used in workplaces, airports, malls, restaurants, conference centers, libraries, parks, sporting and entertainment arenas or any public place. Other suggested uses include marketing material by breastfeeding product manufacturers to educate new breastfeeding moms to look for the symbol.

Breastfeeding is known to have a wide range of health benefits for both baby and its mother. In order for mothers to continue to breastfeed as long as recommended and desirable, they must have comfortable, private areas in public places. There is growing acceptance of public breastfeeding but mothers still need a reliable place to feed their babies without public scrutiny.

For details regarding the contest, the winner, and to download a PDF of the icon, visit

Mothering magazine and report on natural family living. Articles cover pregnancy, childbirth options, breastfeeding, educational alternatives, family health issues, and much more. Check out our bi-monthly magazine on newsstands near you or go to