It's hard to believe sometimes that it's only been four years since the Tampa Bay Lightning won the Stanley Cup.
The years since then have been rough on the Lightning and their fans. First off, it was anything but fair for the faithful in Tampa to have to wait a whole extra year before they got to scream their lungs out as the championship banner was raised to the rafters after the lockout.
But it's been all downhill since then, with salary cap considerations forcing painful changes to the lineup as the team fell in the standings. The coup de grace came just a few weeks ago as the team was forced to deal former Conn Smythe winner Brad Richards as the team missed the playoffs for the first time since 2002.
But help is on the way now that the Lightning have won the draft lottery and won the right to pick first in the 2008 NHL Entry Draft. But while everyone in the hockey world has known that Steve Stamkos was the presumptive #1 pick for some time now, getting that message out to a non-traditional market like Tampa can be something of a challenge.
The solution? The Lightning have gone viral.