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The History of the Aerobie® Brand

During the 70's and early 80's while working as a consulting engineer and teaching part time at Stanford University, Alan Adler invented toys in his spare time and licensed his ideas to toy companies. Alan was also an avid sailor who taught himself aerodynamics in order to be able to design sailboats. His love of inventing toys and his new found knowledge of aerodynamics led him into the pursuit of better flying toys.

Old Aerobie Pro Ring PackageHe began his interest in flying toys by studying ways to improve conventional flying discs that are descendents of the old Frisbee pie tins. His analysis and experimental work led him to the discovery that flying rings rather than discs have an advantage when it comes to balancing aerodynamic lift over a wide range of speeds. (See Alan's paper for a more detailed explanation.) His work led him to a series of flying ring inventions. The first was the Skyro ring that he licensed to Parker Brothers.

Alan designed and built the first prototype of the Aerobie ring with its spoiler rim that balances lift over a wide range of throwing speeds in early 1984. The first throw of the Aerobie ring on Roble Field at Stanford showed Alan he had something special. The ring flew straight and true for an incredible distance, "as if sliding on an invisible sheet of ice." Onlookers were amazed.

Old Orbiter Boomerang PackageThe Founding of Aerobie, Inc.
Alan knew the Aerobie ring could be a hit. He also knew the flying performance of the Aerobie ring was going to be dependent on maintaining aerospace quality standards in the manufacturing processes. He therefore founded Superflight, Inc (now Aerobie, Inc.). in 1984 to manufacture and sell his high performance sport toy inventions beginning with the Aerobie flying ring. For its first 20 years of existence, Aerobie Inc. was officially named Superflight, Inc. However, in recognition of the fact that all of the products were named Aerobie and everybody knew the company as Aerobie, as of 2005, our company's name is officially Aerobie, Inc.

Aerobie, Inc. Today
Aerobie, Inc. is still owned by Alan and he still works on inventing new, exciting sport toys. We now manufacture thirteen Aerobie brand products and sell them through retailers of all types throughout the United States and to distributors in over thirty countries. All Aerobie brand sport toys are known for their extraordinary performance and quality. Our warehousing, packing, and shipping are all done in San Carlos, California.

The Future of Aerobie, Inc.
We're always looking for new & exciting products. Since our first two golf discs, released in the Summer of 2003, have been quite popular, we expect to continue to develop our presence as a golf disc manufacturer. But we're looking for other new product ideas, as well. If you think of a sport toy you'd love to have, e-mail us and ask for our invention submission information. Maybe by next year your idea will be the best selling Aerobie brand product and you will be earning royalties!