Sharing content from WWF
We encourage you to use and share our content
The pdfs, the flash files, the words - they're yours (but not the photos). All we ask is that you link back to our web site - and preferably directly to the page on which you found the original content.(The legal licensing info for using content from this site is below to the right under "Content Licensing")
Content Licensing
The text on this site is licensed under a Creative Commons Attribution- Share Alike 3.0 License.
Additionally, permission is also granted to copy, distribute and/or modify text on this site under the terms of the GNU Free Documentation License
Please do not use any text selectively in order to misrepresent WWF's position. Legal action may be taken if this occurs.
IMPORTANT: All images on this site do not fall under the the 2 licences above. You will need special and express permission. Contact Folke Wulf fwulf@wwfint.org
Accuracy of information
All reasonable endeavours have been used to ensure the accuracy of the content of this website. However, no warranty is given to that effect, nor is any liability accepted by WWF-- World Wide Fund For Nature (Formerly World Wildlife Fund), Gland, Switzerland, for any loss or damage arising from the use of this site.
Maps on this site
The material and the geographical designations on this site do not imply the expression of any opinion whatsoever on the part of WWF concerning the legal status of any country, territory, or area, or concerning the delimitation of its frontiers or boundaries.
Using pictures
WWF is supported by a marvellous group of generous photographers who let us to use their images for free to help promote our work. They do this even though they depend on their images in order to make a living and earn an income. This is why we cannot authorize you to use any images from this site UNLESS you use them in the original context in which you found them i.e. about WWF and mentioning WWF, and making sure you include the image copyright information.
So for example, taking and using the flash files or the banners/buttons from this site is OK. Or if you reproduce news from WWF and include the same photograph that we used next to your reproduced article, that too is OK.
However if you wish to use a photograph for any commercial or print purposes, or outside of a WWF context then you must first contact Folke Wulf fwulf@wwfint.org - he's a very nice man and he wants to hear from you :-)
Using the Panda symbol/logo
WWF's panda symbol is a registered trademark and is subject to copyright. It must not be used or reproduced without express permission.
...but if the logo has already been incorporated by WWF in an image, banner or flash presentation, then that is OK - though you must never use such material to endorse or promote your site or products.
The letters “WWF” are also a registered trademark and must not be used to endorse or promote any products or services in any way, shape or form.
However, licensing and partnership possibilities are available... as you would have guessed... Please contact Graham Minton (gminton@wwfint.org) for details.
Use of promotional banners & buttons
Use of banners/buttons on this site is actively encouraged. However, the button or banner must not be used to imply a partnership or endorsement of any product or service in any form what-so-ever.Using content for profit
If you intend to use our content in publications that are to be sold for profit, how about giving something in return? A token of your thanks can be made with a credit card on this site. We'd be much obliged.
Crediting text in print & web publications
For print any reproduction, in full or in part, must credit WWF as follows: © [date of material] WWF (panda.org). Some rights reserved.
For a website then all you really need do is link back to our web site and, preferably directly to the page on which you found the original text.
Please note that special Terms & Conditions apply for the flash section on panda.org/polarbears and its competitions. Those terms and conditions are viewable from the flash module.
