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About ZDNet UK
ZDNet UK (www.zdnet.co.uk) is the most advanced website for technology decision makers who need complete coverage of business technology. The launch of the new version takes the principles of web 2.0 and applies them to the business environment to give our members personal control over their experience. It brings a new look, features and functionality to enable IT professionals to interact with and get the advice of their peers, build their own social network, connect with vendors, and collaboratively solve operational and strategic business technology problems on their terms. In addition, our experienced team of editorial specialists continues to deliver news, analysis and interpretation of the ever-changing IT environment and how technology impacts business today - providing the trusted, independent, authoritative content that has made ZDNet UK the first stop for everyone in IT.

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Site Stats

2.1 million unique users
10.5 million page impressions
Source: ABCE audit, November 2005

Audience Profile

  • 6% CIO and final IT decision-makers
  • 29% non-IT C-level business decision-makers
  • 55% IT managers and IT pros

85% of the ZDNet UK audience will be involved in technology purchase decisions this year. They have influence at each stage of the purchase process, from determining product and service needs to authorising and making the purchase. Industry studies show that these leaders are responsible for driving the majority of IT spend in the UK market. The ZDNet UK audience has power over significant annual budgets:
  • 6% control budgets of over £1m
  • 2% have budgets in excess of £10m

    • Source: ABCE audit, November 2005

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Benefits of advertising on ZDNet UK
ZDNet UK delivers unrivalled access to the UK's business technology decision making community. Advertise with us to:
  • Associate your brand with the de facto source of information on leading-edge strategic IT thinking
  • Promote your message to an active and engaged audience - ZDNet UK's two way relationship means that you can have a more relevant, more progressive, more results-oriented dialogue with your customers
  • Reach the majority of the UK's IT and business decision makers in one place
  • Target your campaigns to specific niche audiences through our comprehensive selection of toolkits and contextually relevant editorial content
  • Generate qualified leads from your target audience
Click here for more information on advertising opportunities.

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