Nonprofits & Fundraising Articles

Kidsave turns to PEP Direct for direct mail campaign

Lauren Bell May 08, 2008

Kidsave, a nonprofit child advocacy organization, has tapped PEP Direct as its agency of record in charge of strategic, creative and production services for the company's direct mail fundraising program.

Trinity Missions donor list available

April 28, 2008

RMI Direct Marketing Inc. is the manager of list properties from Trinity Missions. This includes a donor file of roughly 100,000 names and a Spanish Former Donors list of about 15,000.

Creative solutions from America's Second Harvest, SAP/Netsirk Technologies and Ford

April 28, 2008

E-mail effort addresses hunger for America's Second Harvest; SAP and Netsirk Technologies collaborate for e-newsletter; and targeted approach finds its mark for Ford.

Nonprofit/retail partnerships examined

Chantal Todé March 31, 2008

The news that cataloger BlueSky Brands appears to have closed has impacted more than just direct retailers. The company had a licensing arrangement with the National Wildlife Federation to use its name and logo on a catalog. In return, NWF received a royalty fee.

Online media giants unite

March 31, 2008

Google, MySpace and Yahoo have partnered to create a nonprofit OpenSocial Foundation with the goal of supporting neutrality in the development of social network widgets. Google launched its OpenSocial network last November at a time when Web applications on social networks such as Facebook were gaining popularity. In other news, Facebook suffered a security breach last week. Users' restricted photos were available for public viewing for about an hour.

NWF plans large-scale cause marketing push

Alyson Grala March 28, 2008

In a shift away from grassroots fundraising and awareness efforts, nonprofit National Wildlife Foundation (NWF), has signed New York-based brand and advertising agency Union Green as its first agency of record and Boston-based Cone LLC, a full-service marketing company that specializes in nonprofits and cause marketing.

United Way invests in CRM

Lauren Bell March 10, 2008

In an effort to focus more on individual donors, nonprofit giant United Way of America has rolled out its first nationwide CRM platform, and has tapped consulting agency Clarity Group for its development.

Science News revamps for growth

Lauren Bell March 07, 2008

Science News, the official publication of the nonprofit Society for Science and the Public, will relaunch in April under a new growth strategy.

Creative solutions from WWE, Dana-Farber Cancer Institute and Sport Clips

March 03, 2008

WWE Raw promotion has the moves to attract Latin teenagers; PSA elevates results for Dana-Farber Cancer Institute/Jimmy Fund; and Sport Clips partners wtih VFW to style a barber shop fundraiser.

Hydra Network signs AARP, Citibank and Sears for CPA campaigns

Chantal Todé February 26, 2008

Online cost-per-acquisition advertising network Hydra Network has signed deals to manage online advertising campaigns for the Association for the Advancement of Retired Persons (AARP), Citibank and Sears.

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