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Xbox 360 First to Reach Ten Million Console Sales in U.S.

Published May 14, 2008

Microsoft Corp. today announced that Xbox 360® has sold over ten million units in the United States, making it the first current generation gaming console to break the ten million mark in the U.S., and contributing to global sales of over 19 million.

"This year will be the largest in the history of the videogame industry, with Xbox 360 leading the charge in the U.S. and abroad," said Don Mattrick, senior Vice President of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. "History has shown us that the first company to reach ten million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry."

Grand Theft Auto IV helped boost Xbox LIVE membership.

Grand Theft Auto IV helped boost Xbox LIVE membership.

This announcement comes on the heels of one of the biggest entertainment launches in history for Grand Theft Auto IV™ on April 29, 2008. Gamers eager to experience GTA IV online helped boost Xbox LIVE® global membership totals to over twelve million this month. Fueled by an unparalleled combination of access to friends and family, the best online gaming features and the best entertainment content, the Xbox LIVE service has doubled in membership in only one year's time.

"Reaching an installed base of ten million consoles in the U.S. is a significant achievement and an essential milestone on the road to market leadership. Perhaps more important is the worldwide online base—twelve million Xbox LIVE gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations," said Billy Pidgeon, research manager at IDC.

Halo 3 is one of the flag-carriers for Xbox 360.

Halo 3 is one of the flag-carriers for Xbox 360.

Xbox 360 leads with the industry's highest software attach rate, more than any other console this generation, and is home to the best selling games. With the launch of Grand Theft Auto IV in April, Xbox 360 is now home to more than sixteen platinum titles that have sold through one million units or more including hits like Halo® 3, Madden NFL 07 and Madden NFL 08, Gears of War®, Guitar Hero II™ and Guitar Hero® III: Legends of Rock, Call of Duty® 2, Call of Duty 3 and Call of Duty 4: Modern Warfare™, giving Xbox 360 two times more platinum-selling titles than the Wii and a 16:2 lead over the PlayStation 3 in game titles topping one million in sales. Games not only sell better on Xbox 360, they play better, too: Xbox 360 has 91 titles with a Metacritic review score of 80 or higher, compared to just 22 for Wii and 50 for PS3.

©2008 Microsoft Corporation. All Rights Reserved