Welcome to The Independent Advertising Guide
"This is a newspaper with a mind of its own and a voice that’s clear. We are free from proprietorial influence. We are not swayed by political affiliation. We, like our readers, have an independent perspective on life, which, we believe, comes through the conviction of our opinions and the excellence of our writing."
SIMON KELNER, Editor-in-Chief
This is designed to give you a flavour of creative advertising solutions and other services we offer. There is a wealth of information and data to explore which we hope you will find useful. In the Case Studies section you will find exciting examples of campaigns we have done recently with leading brands such as Mercedes-Benz, Opodo and Vodafone. There you can also listen to podcasts and watch vodcasts which we created for campaigns.
The Independent is uniquely positioned as one of the leading quality daily papers and was the first daily paper to adopt the new compact format in 2003. Our typical reader is a young, urban professional, with a high level of disposable income and a particular interest in the environment and new technology. Have a look in our Reader Profiles section to find out more.
For our editorial website please go to www.independent.co.uk
Independent Showreel
Intel: Work, Relax, Play
To promote the Intel® Core™2 Duo we put together a campaign which included vodcasts, online and print elements. Two exciting glossy magazines inserted in the paper featured interviews with celebrities like Mark Ronson, Sarah Beeny and DJ Gilles Peterson. We also set up a partnership with PC World to promote the campaign in their stores and online.
Mercedes-Benz: Poise
BJK&E and Mercedes-Benz created a dedicated business partnership with The Independent in order to spearhead the new C-Class launch in June 2007. The campaign devised by the Solutions Team at The Independent was truly integrated across print and online channels.
Opodo: 48 hours
The Independent's 48 Hours is one of our iconic and most respected brands. We offered Opodo exclusive sponsorship and ownership of this brand and it's content over a twelve month period. The result was an exciting and innovative campaign across print and online.
Toyota Yaris: BigSMALL
Toyota wanted to promote their Yaris car with the aim to make it the first car in its class Independent readers think of. It was vital to execute the BigSMALL campaign’s message through a series of balances and contrasts; of size, magnitude, power and effect.
Sony Ericsson: The Secret Review
In order to bring Sony Ericsson closer to the Bond brand, we proposed to produce a magazine that had the look and feel of our award winning Sunday magazine The Sunday Review. The magazine was created to appeal to the entire readership of The Independent.
Pod- and Vodcasts
We regularly create podcasts for our clients. This is a unique service focused on our travel brands such as 48 hours and narrated by travel editor Simon Calder. Following on from the success of those we also created vodcasts for clients such as Mercedes-Benz, as part of their exciting Poise campaign. To view and listen go here ...[MORE]