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  Biographies: Mike Bonifer  
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Publicity / The Art of Tron

Mike Bonifer¹s first job after graduating from the University of Notre Dame with a degree in business, was working in marketing for Procter & Gamble. (Among his accomplishments at P&G, he claims responsibility for the Do Not Overbeat warning included for many years inside boxes of Duncan Hines Cake Mix.) Having explored the world of consumer marketing, Bonifer moved to Chicago, and began his writing career. He co-authored (with L. G. Weaver) Out of Bounds, a humorous history of Notre Dame football, which was a
Sports Illustrated Book Club selection. (He has authored two other books, The Art of Tron, and The Making of Dick Tracy.) Upon moving to Los Angeles, he became a senior staff publicist for Walt Disney Pictures, where, among his many exotic assignments, he handled publicity for Tron the first feature film to make extensive use of computer-generated imagery.

He next formed Mica Productions (with Cardon Walker, Jr.) to produce marketing media and original programming exclusively for Disney. Their documentary series The Disney Family Album, was twice nominated for a Cable ACE award for Best Informational Series. When his two sons were young, Bonifer
worked out of his home as a freelance writer, director, producer, and volunteer YMCA basketball coach. During this phase of his career, his clients included The Walt Disney Studios, The Disney Channel, Sea World, Columbia Pictures, MGM/UA, LMNO Productions, Bogner Entertainment and Epic Productions.

In 1994, he co-wrote and directed the feature film, The Lipstick Camera for Triboro Entertainment and 20th Century Fox International . Also in 1994, he produced the Toy Story web site for Disney. This led to a two-year contract to produce all of Disney¹s movie web sites, including Disney¹s first live webcast, the premiere of The Hunchback of Notre Dame from the Superdome in New Orleans. He formed a small internet company (with Jonathan Bogner), which was later sold to Boxtop Interactive in Los Angeles, where he became creative director. Boxtop Interactive was later sold to iXL, Inc., where he was Senior Vice President, Creative. At iXL, his clients included Mountain Dew, Merrill Lynch, Franklin Covey, Hot Topic and Frito-Lay, among others.

While at iXL, he produced (with Moon Zappa) a year long webisodic series called Icheewawa that was sponsored by Dorotis. During his tenure as an internet executive, Bonifer became known as an expert in the uses of storytelling for media design, and in the creation of multi-channel narratives. In 2001, Bonifer became Vice President of Creative for Vidyah, a video streaming company. Later in 2001, his original feature film script, Band Camp was purchased by Universal Pictures and producer Larry Gordon, prompting him to leave the internet behind and resume his nascent career in the entertainment business. He has recently completed another script, Struck by Lightning, a story about a Midwestern family that adopts and rehabilitates unwanted horses.

His current writing project, Radio Girls, is a feature film about early radio from the perspective of two young girls whose father is a big radio star. He is currently producing a documentary called Finding Bill Murray about his quest to get Bill Murray to play the lead in Struck by Lightning. When he can get around to it, he is writing a book about his internet experiences that will blow the lid off something, he¹s not sure what, but something. Bonifer has two sons, Adam, 17 and Alex, 14. He wants everyone to know that he loves his family very much, and that has made all the difference.

Related Links
- IMDB Entry for Michael Bonifer


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