Piers Morgan has been 'fired' by Sir Alan Sugar
Former Daily Mirror editor Piers Morgan has been fired again - this time by Sir Alan Sugar.
Piers was the unlucky celebrity who got the boot in Comic Relief Does The Apprentice.
The two opposing teams had been tasked with organising a charity funfair on London's South Bank and inviting A-list stars.
Piers - sacked as Mirror editor in 2004 for publishing faked pictures of British soldiers abusing an Iraqi prisoner - promised to enlist the help of his showbiz friends including supermodel Claudia Schiffer and Rolling Stone Mick Jagger. He ended up with Anne Robinson, Chris Evans and Mick Hucknall.
The boys' team - Piers, former Downing Street spin doctor Alastair Campbell, actor Ross Kemp, broadcaster Danny Baker and Apprentice winner Tim Campbell - thought they had it all sewn up when they bagged the best funfair rides.
But in a stroke of genius, the girls - What Not To Wear's Trinny Woodall, Girls Aloud star Cheryl Cole, comedienne Jo Brand, actress Maureen Lipman and football boss Karren Brady - persuaded Take That to man the dodgems.
They also got celebrity chef Antony Worrall Thompson to serve up the food - prompting one guest to splash out £2,000 on some chicken satay sticks. And their celebrity guests included Girls Aloud, Simon Cowell, Cheryl's footballer husband Ashley Cole and Top Shop tycoon Stuart Rose.
The girls won the challenge and it was Alistair, Piers and Danny who ended up facing Sir Alan in the boardroom. Team leader Campbell then proceeded to stitch up Morgan.
Sir Alan said the ex-Mirror editor should know a stack of celebrities through his old showbiz contacts. "I do!" Morgan protested. "No, you say you do," Campbell interjected.
Sir Alan told Morgan: "It's your demeanour that has cost you this. Piers Morgan, you're fired." "Again?" said Campbell.
Fri 16 Mar