AU Product Info

MARKET POSITION

‘V' sells a shitload more than any other energy drink in Australia and has become clear market leader over the years in the energy drinks in both Australia and New Zealand.

In Australia (according to independent market research company AC Nielsen) ‘V' has a market share of around 53% from 13.04.03 in Petrol and Convenience and 44% in Grocery.

The V Bottle the number 1 selling Energy Drink pack in Petrol stations and convenience shops in terms of retail sales value. It accounts for over 30% of the Energy Drink market on its own.

V is the daytime segment driver and has more Val share than all other Energy Drink brands put together.

For your info: AC Nielsen is a Market research agency that collects and analyses the data obtained when retailers scan barcodes on packs (like cans and bottles of ‘V') at their check-outs. We can tell what is being sold through supermarkets and Company owned Petrol Stations, but not what is sold through bars, nightclubs, restaurants, café's, bakeries and independent convenience stores.

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Why is V different?

V's Target Market

Market Position

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'V' Black

Sugarfree 'V'


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