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 The importance of quality content is
now being widely recognised. The main reason why readers return to their
favourite publications is high quality content.It is unique and branded content
that provide for differentiation.
At a time of increasing media
proliferation, only by providing news or views that come from reliable and
reader-friendly sources can content hope to attract and retain its audience. But
this unique or exclusive content is expensive. It may be hard to afford to have
large teams to cover the wide variety of subjects that readers demand. And the
increasing need for global coverage makes this even more
difficult. more » |
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