Posted under Branding, Job Search on June 3rd, 2008
A recent article by Lisa Belkin in the New York Times highlighted the stories of a few job seekers who went to unusual lengths to stand out above the competition. These risk-takers may not have been aware that they were branding themselves, but the hiring-decision makers considering them certainly were. Having the courage to be different really paid off for them.
As you read the following scenario of one of the job seekers profiled in the article, you get an idea of