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  The Challenge
  The Solution
  The Result


The Uptown

As construction continues, the dream of Forest City’s Uptown Oakland development is coming into focus for one of America’s great cities.

The signature anchor of the city’s effort to draw 10,000 new residents into the area, The Uptown in Oakland will be an upscale, yet community-connecting mid-rise, offering comforting amenities while providing a strong link to local charms, attractions and energies.

Reflecting our dedication to sustainability, Uptown will also seek LEED-certification from the U.S. Green Building Council.

Located between 20th St. (Thomas Berkeley Way), 19th St., Telegraph Ave. and San Pablo Ave., Uptown is a mixed-use residential development that is being built as a joint venture between Forest City and MacFarlane Partners.

With 665 rental units, 9,000 square feet of retail shops and a 25,000-square-foot park in Phase I, Uptown Oakland shines as the signature attraction in an area of thriving reinvigoration.

The Challenge

The Uptown marks the pièce de résistance of Oakland’s 10K Housing Initiative – a dramatic promise for residential development done right, creating an urban, transit-oriented population base in Oakland to fuel further economic development.

For Oakland Mayor Jerry Brown, it started out as a drive to take full advantage of the city’s many distinguished features: a near perfect climate, the Bay Area Rapid Transit (BART), a central location, and a growing downtown workforce.

With so many positive aspects, Oakland was ripe for development. With that in mind, Brown contacted Forest City in hopes of jumpstarting retail development in the undervalued Bay Area city. But Forest City knew that to have retail, you need shoppers. And not just during the work day – you need to create an area where people work, live and play. Corner stores and coffee shops can’t thrive with a mass downtown exodus at 5 p.m.

With Forest City’s feedback in hand, the Brown administration implemented the 10K Housing Initiative, a plan to attract 10,000 new residents to downtown Oakland. And as Brown left office at the end 2006 to become California’s next Attorney General, the plan was a success. As of November 2006, the 10K Downtown Housing Initiative has resulted in the start and completion of 85 residential projects with 10,849 units.