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"I make $1.45 a week and I love it"

On Amazon Mechanical Turk, thousands of people are happily being paid pennies to do mind-numbing work. Is it a boon for the bored or a virtual sweatshop?

By Katharine Mieszkowski

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Read more: Technology & Business, Labor, Jeff Bezos,, Katharine Mieszkowski

July 24, 2006 | A picture of a woman's pink shoe floats on my computer screen. It's a flat, a street version of a ballet shoe. My job is to categorize the shoe based on a list of basic colors: Is it red, blue, pink, purple, white, green, yellow, multicolored? A description next to it reads "Pink Lemonade Leather." This is not exactly a brain-busting task; I'm doing it while talking to a friend on the phone. With the mouse, I check a box marked "pink." In the next split second, a picture of a navy blue shirt appears. I check "blue." Assuming my answers jibe with those of at least two other people being paid to scrutinize the same pictures, I've just earned 4 cents.

With my computer and Internet connection, I have become part of a new global workforce, one of the thousands of anonymous human hands pulling the strings inside of a Web site called Amazon Mechanical Turk. By color-coding the clothing sold by the online retailer, which helps customers to search for, well, pink shoes, I can now call myself a Mechanical Turker. In this new virtual workplace, everything is on a need-to-know basis, including who is doing the work, what the point of the work is and, in some cases, the very identity of the company soliciting the work.

Launched in November 2005, Amazon Mechanical Turk is named after a legendary automaton from the 18th century, "the Turk," which could play chess. The wooden man, adorned with a turban, appeared to be powered by the machinery of a clock. He even check-mated Benjamin Franklin, a devotee of the game. The Turk was a sensation: a machine that seemed to think. Coinciding with the birth of the Industrial Revolution, the Turk heightened anxieties that machines would replace humans in the workplace. Of course, it turned out to be a fabulous hoax. The ghost in the machine was, as skeptics had suspected, all too human. A chess expert was hidden in the Turk, making all the right moves.

The 21st century twist on the Turk, conceived by Amazon CEO Jeff Bezos, doesn't try to hide the people inside the machine. On the contrary, it celebrates the fact that we have become part of the machine. For fees ranging from dollars to single pennies per task, workers, who cheekily call themselves "turkers," do tasks that may be rote, like matching a color to a photograph, but they can confound a computer. Conceived to help Amazon improve its own sites, is now a marketplace where many companies have solicited workers to do everything from transcribing podcasts for 19 cents a minute to writing blog posts for 50 cents. Amazon takes a cut from every task performed.

Amazon claims its virtual workplace provides "artificial artificial intelligence" -- a catchy way of saying human thought. "From a philosophical perspective, it's really turning the traditional computing paradigm on its head," says Adam Selipsky, vice president of product management and developer relations for Amazon Web Services. "Usually people get help from computers to do tasks. In this case, it is computers getting help from people to do tasks." As Tim O'Reilly, a computer book publisher and tech industry figure, puts it on his blog, old dreams of artificial intelligence are "being replaced by this new model, in which we are creating more intelligent systems by using humans as components of the application."

So who wants to be the human component of a computer application? A lot of people, it turns out. Since last November, thousands of workers from the U.S. and more than 100 other countries have performed tasks on The most dedicated turkers have even formed their own online communities, such as Turker Nation.

The companies are certainly happy. The ones I contacted remarked how stunningly little it costs them to get work done through Amazon Mechanical Turk. Divvying up projects to hundreds of people not only gets the job done more quickly than contracting it out to temps or consultants -- much less an actual employee -- it gets it done much more cheaply. The tag line for the site could be: dirt-cheap artificial artificial intelligence. One tech company that uses to answer troubleshooting questions brags that it pays tens of dollars on Mechanical Turk for work that would typically cost thousands. And, hey, if companies don't like the quality of the work they get from turkers, they simply don't pay them.

As soon as it launched, the Mechanical Turk site sparked a hue and cry in the blogosphere. "Amazon, you cheap bastard. Don't you at least have the decency to pay minimum wage?" demanded one poster on a tech site. Another commentator sneered that it peddled "jobs even illegal aliens won't do." There is something a little disturbing about a billionaire like Bezos dreaming up new ways to get ordinary folk to do work for him for pennies. Is a cut-rate pittance the logical result of tapping into a global workforce of people with a computer, an Internet connection and an Amazon account? And, really, who are all these people working for a measly 1 cent?

Next page: "It's an example of cyberspace overtaking a country's labor laws"

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