Coles Liquor operates a range of liquor retailing formats encompassing three major brands, the 1st Choice Liquor Superstore, the Liquorland convenience offer and the specialist chain, Vintage Cellars. As at July 2007, 1st Choice operated 39 stores, Liquorland 621 stores and Vintage Cellars 89 stores. A further two stores traded under the Quaffers' banner.
Coles Liquor also operates a network of 85 hotels, predominantly located in Queensland. This business substantially increased in scale following the acquisition of the Hedley Group during 2006.
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