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Nick’s Avatar Hits Ratings High

Wednesday, July 23, 2008
By: Ryan Ball

Nickelodeon announced that its original animated series, Avatar: The Last Airbender, nabbed its highest ratings ever with its third season finale. The two-hour programming event titled Avatar: Sozin's Comet aired in primetime on Saturday, July 19 and was the week’s top draw with kids and tweens on broadcast and basic cable television. The movie wrapped up a week of new, half-hour Avatar episodes, including a special, hour-long installment titled Avatar: Boiling Rock.

Avatar: Sozin's Comet averaged 5.6 million total viewers, giving Nickelodeon a 195% increase in viewership over the same period last year. Wednesday’s premiere of Boiling Rock grabbed 4 million total viewers, and all of the week's new Avatar episodes reached about 19.0 million viewers combined.

The property has also been popular online. Rise of the Phoenix King, the new Avatar online game of the week on www.nick.com generated almost 815,000 game plays and, in just three days, became the No. 2 online game for the week. In addition, Avatar had the most-visited message board of the week on Nick.com.

Avatar is being made into a live-action feature film by filmmaker M. Night Shyamalan (The Happening, Signs, The Sixth Sense). The movie will be released by Paramount pictures in 2010 under the abbreviated titled The Last Airbender, to avoid confusion with James Cameron’s unrelated 3-D sci-fi thriller, Avatar. Series creators Michael DiMartino and Bryan Konietzko are serving as exec producers on the big-screen version of their popular toon.

Reader Comments

  • shakeem winn : artist and writer : winn ltd.
    Thursday, July 24, 2008

    As well it should, its the best cartoon on television.

  • T. Critchley : Art Director : Pixels and Polygons
    Thursday, July 24, 2008

    When I first happened upon this show I was amazed at the \"feature\" feel they were able to maintain throughout the first two books before dropping off in quality for book three. Although not the epic ending I was hoping for, as Shakeem said above, the ratings are well deserved! Now with it transitioning into live action, I\'m a little nervous but filled with anticipation that they\'ll be able to deliver this fantastic story in all its glory.

    Congrats to Michael and Bryan...well done! **golf clap**

  • Rex Hindrichs : Artist : Tengu Entertainment
    Saturday, July 26, 2008

    After three wonderful years, one of the greatest animated series ever made has closed with a well deserved bang.

    There is so much to appreciate in it. Compared to Avatar, most other animated shows just seem lazy.

    I will eagerly await the movies, the next chapter/saga in the Avatar universe, and whatever else the world of Avatar will treat us to into the future (such as the rumored epilogue episode).

    Many thanks, Mike and Bryan.

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