February 28, 2006

Nominees For The 2006 MTV Asia Awards Announced

By News Desk

MTV Asia today announced nominees for the fifth annual MTV Asia Awards (MAAs). The Asian extravaganza will be held at Siam Paragon on 6 May, 2006, in Thailand's brand new, state of the art entertainment complex, in the centre of one of Asia's most dynamic and vibrant cities. The channel also announced that Haier Electrical Appliances, Tourism Authority of Thailand and Thai Airways International Public Company Limited are the Official Partner Sponsors of the MTV Asia Awards 2006.

Nigel Robbins, President, MTV Networks Asia-Pacific, said: "We are back again in Bangkok with Asia's premier event. The MTV Asia Awards is a ceremony that pays tribute to top musical talents across the Asia Pacific region. Thailand, with its rich cultural heritage, is the perfect place to host this event. We promise to deliver a top drawer show that will honour Asian and International artistes and provide to the people of Bangkok, as well as our viewers across Asia and the world an unforgettable event."

More than 50 Asian and International artists have been nominated at Asia's biggest pan-regional music event which will be filmed before a live audience. The voting for these nominees will begin on March 1, 2006.

My Chemical Romance, who have consolidated a reputation for brilliant, biting and boundary-leaping rock and roll have bagged three nominations while the sensational James "You're Beautiful" Blunt has been nominated in two categories. Asian stars Stefanie Sun (Singapore) and Jay Chou (Taiwan) have been nominated for the 5th consecutive year while Wang Lee Hom (Taiwan), Tata Young (Thailand), Asha Bhosle (India), Too Phat (Malaysia) are the local hot favorites. Nominee Simon Webb, whose debut single "Lay Your Hands" stormed into the U.K. charts at No. 4 last August and remained in the Top 10 for an amazing three weeks will be attending the MTV Asia Awards 2006. He will also be joined by Lee Ryan who has just released his self titled album with recent hits like "Army Of Lovers" and "Turn Your Car Around."

The Theme - Asian Animation
Set in a mythical Asian city of the distant future, this years MTV Asia Awards enters the world of Asian Animation, blending eastern and western influences together. Viewers and fans will be able to take part in an epic cyberpunk story of a quest for missing relics that have the power to restore good to a world gone bad. Using animation for the first time, elements of the story will be available in the lead up to the awards online, on mobile and of course finally concluding with the show itself.

Support from Partners
Mr. Thaweewsak Kriengkraikiat, Managing Director of Haier Electrical Appliances (Thailand) Co. Ltd. said, "Haier is a vibrant player at the global marketplace who has built a great brand image of innovation, passion, and fashion, which is similar to MTV who breathes in and out the modern lifestyle with a cosmopolitan image. We are very pleased to be the Official Partner Sponsor of the MTV Asia Awards 2006. Our participation of this event will be associated with our marketing activities, with the objective of reinforcing the awareness of the global Haier brand, including in Thailand. We are very confident that this objective will be achieved through the MTV-Haier partnership."

Mr. Vasing Kittikul, Executive Vice President, Thai Airways International Public Company Limited, said, "THAI and MTV have developed a wonderful working partnership over the past two years. The MTV Asia Awards 2006 is a great event for young people in Asia to express their passion for music and we are proud to be associated with the awards again. More importantly, we would like to use this opportunity to reinforce our commitment to our customers, offering them high quality airline and services as well as play a role in contributing to the development of music culture unique to this region."

Nominees for the MTV Asia Awards 2006 will be promoted on all MTV Asia channels reaching over 300 million households and online sites across the region. Viewers can cast their votes for their favourites from March 1, 2006 onwards through various ways including voting on the official website, via Short-Message-Service (SMS).

Updates on the MTV Asia Awards 2006 can be found on the official website at onwards from March 1, 2006. Fans can visit the MTV Asia websites for more information on Awards related contests and events. The Awards show will be broadcast to over 300 million homes across the region, with portions of the programming airing on MTV's global network of 43 music programming services reaching more than 400 million households and a billion viewers worldwide.

Fans can also access information on their mobile phones by keying in to follow the latest news on the upcoming awards, vote for their favourite artists and stand to win tickets to attend the show live. The WAP site will also feature MAA 2006 related content such as wallpapers and screensavers that are available for downloads.

Since the launch of the MTV Asia Awards in 2002 in Singapore, the event has gained a loyal following among young people aged 15 to 34 years old. Previously hosted by Ronan Keating and Mandy Moore (2002), Shaggy and Coco Lee (2003) and Vanness Wu and Michelle Branch (2004), the phenomenal show brings together a unique blend of East and West, featuring the largest gathering of international and local talent ever seen in the region.

In 2005, the MTV Asia Awards was repositioned into a global benefit, in support of the recovery efforts taking place in Asia, following the aftermath of the tsunami. The event, known as MTV Asia Aid, took place in Bangkok on February 3, 2005. MTV Networks Asia partnered with UNICEF and made them the major recipient of funds collected from the event. Hosted by R&B diva, Alicia Keys, the event saw more than 11,000 fans gathering to show their support for the cause.

Hosts, Performers and Awards presenters will be announced shortly.

Official Partner Sponsors for the MTV Asia Awards 2006 are Haier Electrical Appliances, Tourism Authority of Thailand, Thai Airways International Public Company Limited. Siam Paragon, World Class Shopping Phenomenon is a Sponsor. Local Sponsors include IM3 and Gery Saluut Cokluut in Indonesia and 5425 in Korea. Official Hair Partner: Toni & Guy. Official Make-up Partner: MAC


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