Chapter1  1.Rebuilding from the Ashes  2.Establishing Tokyo Tsushin Kogyo  3.Earning New Yen  4.Moving to Gotenyama Chapter2  1.This Is The Product We Must Produce!  2.Making Magnetic Powder  3.Trials and Errors  4.Talking Paper"Completed"  5.A Man Charmed by the Tape Recorder  6.A Tough Customer Chapter3  1.Trading People  2.Don't Come Back Until You Finish It  3.Dig Trench Before You Drain Water  4.Creating Service and     Mass Production Systems  5.Being Greedy and Losing Money  6.Marketing Lessons for Morita Chapter4  1.Ibuka's First Visit to the United States  2.A Decision Made During     a Sleepless Night  3.A Small Factory in Town Can't Do It!  4.A Letter from the United States  5.The Fruit of Morita's Trip  6.Rest Assured We Can Make It!  7.The Iwama Reports Chapter5  1.The Sendai Plant Opens  2.Those Sticklers at Totsuko  3.Making a Start on the Plant - Weeding  4.Got Any Nigh-kons  5.The "UN Building" Radio  6.Twelve Varieties of Circuitry  7.Selling Transistors to Other     Companies  8.Judge the Daughter by Her Parents Chapter6  1.The 10th Anniversary  2.Is 'Pocketable' Japanese-English ?  3.The Neon lights of Sukiyabashi  4.Sony Corporation  5.A Barrage of Complaints  6.How to Succeed by Being Robbed  7.An End to Reliance on Foreign    Products Chapter7  1.The Day Sony Outdid Neumann  2.Japan's Fast Experimental Model VTR  3.Sony, the Guinea Pig  4.The Model 2T7 Transistor  5.The Esaki Diode  6.Ibuka's Dream  7.Sony's "Frail Little Baby" Chapter8  1.Sony Corporation of America  2.Breach of Contract  3.514 Broadway  4.The Factory at Kawara  5.Duped by Esaki?  6.The Eccentric Director  7.How Could Sony Do It ? Chapter9  1.The Road to Direct Financing  2.Sony's First Day on the NYSE  3.The Ike Affair  4.Please Remember My Face!  5.Don't Let Anyone Get Hurt!  6.A Late Case Of the Measles Chapter10  1.Up Through Trinitron     ---The Find at the IRE Show  2.Operation SV-17  3.The Transistor that Revolutionized     the TV  4.Please Keep This Confidential  5.The showroom on 5th Avenue  6.Everyone Please Relax! Chapter11  1.The Aiborne VTR  2.The Electronic Abacus  3.Minerva, Goddess of Wisdom  4.Sony's Fifth Product  5.Assisting IBM  6.Making Big Bucks Chapter12  1.Land Worth Its Weight in Gold  2.The Birth of Another Sony  3.Attracting Foreing Investment  4.Personal Reasons  5.Struggles with Chromatron  6.The Comeback  7.You Guys Can Do It! Chapter13  1.The Video Cassette Tape  2.Freedom of Thought and Creation     -the Kihara Method  3.Not Quite Suitable for the Home     -the U-matic VTR  4.Paperback Book Sized Cassettes  5.This is a Revolution! Chapter14  1.Sony Goes to Battle for Its Favorite Child  2.Becoming a Comprehensive Video     Manufacturer  3.Smaller and Smaller  4.Picture Quality of a 250,000 Pixel CCD Chapter15  1.8mm Video--A Dream  2.The Passport-Sized Camcorder  3.A New life for the U-matic?  4."Real-Time" Broadcasting Makes     the News  5.A World Standard for Broadcast     -use VTRS Chapter16  1.24-Hour After Sales Service  2.The Arrival of Betacam  3.The Beginning of the Digital Age  4.Comprehensive Support to Broadcasting     Stations Chapter17  1.Promoting Compact Cassettes Worldwide  2.Listening to Stereophonic Sound     while Walking  3.Before Summer Vacation  4.Developing It Together Chapter18  1.Just Try It  2." Why No Record Function? "  3." Please Listen to this! "  4." Mr. Morita, I Would Like a Walkman! " Chapter19  1.Making Digital Audio a Reality  2.Saved by Betamax  3.The Approval of Maestro Herbert von     Karajan  4.The Age of the Optical Disc Follows  5." This Will Replace the LP Record " Chapter20  1.Chasing and Being Chased  2." Our Contributions Are Equal "  3.X Day in October 1982  4.Opposed by Everyone  5.A Great Invention 100 Years On Chapter21  1.From a Small Piece of Wood  2.Studio Recorders Go Digital  3.A Miraculous Reversal in Four Years  4.MiniDisc : A Replacement for the Audio     Compact Cassette  5.Hardware and Software Get an Early     Start Chapter22  1.Determination Drove the Development     of the CCD " Electronic Eye "  2.Return on Investment Will Come in the     21st Century  3.The First Application Was for a Jumbo     Jet  4.The Hard Battle Against Dust  5." Iwama-san, We Reached 10 Million     Chips! " Chapter23  1.Entering a Highly Competitive     New Business Area  2.NEWS - An Independent Venture  3.Developing a New Recording Medium     - The 3.5 Inch MFD  4.The 3.5 Inch Plastic Shell Chapter24  1.Recognized as an International Standard  2.A Dream Comes True: The Lithium-Ion     Rechargeable Battery  3.Safe, Powerful and Long-Lasting Chapter25  1.Superior Quality of Trinitron TV     Screens Leads to Computer Display     Applications  2.100 Million Units Worldwide  3.Plasmatron Joins the Family Chapter26  1.Global Localization  2.With Transistor Radios in His Bag  3.The Extended Family of Sony     Corporation of America  4.Three New Sales Companies  5.Establishing a Brand Name Chapter27  1.Raising Capital in Foreign Markets  2.Building Plants Close to Markets  3.The San Diego Way  4.The Age of the Optical Disc Follows Chapter28  1.Champagne in Hong Kong and     Shannon in Ireland  2.The Silent Radios  3.The Strong-Willed Schein  4.From Minor to Major League  5.Importing Refrigerators Chapter29  1."Global Localization"  2.Non-Japanese Directors Join     the Board  3.Globalization of R&D Operations Chapter30  1.Dealing with Dumping Charges  2.An Unfair Tax  3.Special "Ambassador" for Japan Chapter31  1.The Betamax Case  2.In Defense of "Time-Shift"  3.A Five to Four Victory in the US     Supreme Court Chapter32  1.Establishing New Joint Venture     Businesses  2.Supporting the Electronics Business  3.Making the Most of Human Resources  4.TI's Expansion into the Japanese     Market Chapter33  1.Hardware, Content and Finance  2.Joint Venture with Prudential  3.The Life Planner:     A New Direction for Life Insurance  4.Into the Black: Sony Life Insurance Chapter34  1.CBS/Sony Records is Established in     First Round of Capital Deregulation  2.Breaking with Tradition  3.The Joy of Creating Something New  4.The Acquisition of CBS Records and     Columbia Pictures  5.Entering the Computer Video Game     Business Chapter35  1.Establishing the Sony Brand  2.A Catchphrase with Impact  3.Sony Design  4.The Number One Brand Image Chapter36  1.Diversification  2.The "Company Within a Company"     or Business Group System  3.Competitors are Also Customers  4.Overseas Production Begins for Key     Devices  5.From a Business Group System to     a Divisional Company System  6.Ohga's Most Important Mission Chapter37  1.Regeneration Through Team Spirit  2.Sony Strength  3.A New Foundation  4.The Challenge of     the Digital Dream Kids

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