Nielsen

Trend Index

Top Broadcast TV Shows - US
Week of July 21, 2008

1. America's Got Talent

NBC

2. Two And A Half Men

CBS

3. 60 Minutes

CBS

Top TV Shows >

Top Movies - Theatrical Release - US
July 25 - 27, 2008

1. The Dark Knight

WARNER BROS.

2. Step Brothers

SONY PICTURES

3. Mamma Mia!

UNIVERSAL

Top Movies >

Top PC Game Titles
May 2008

1. World of Warcraft

2. Call of Duty 4: Modern Warfare

3. Sims, The

Latest News

July 28, 2008
Nielsen First to Provide Consumer Personality Profiles to Consumer Packaged Goods Manufacturers and Retailers >

July 23, 2008
Nielsen and Wolters Kluwer Health Form Alliance to Measure Healthcare Landscape >

More >

Insights

U.S. Consumers Tighten Belts & Spending.
By: James Russo

Eighty-five percent of U.S. consumers say we are in a recession. Call it recession, stagflation or inflation—the reverberations of the stagnated economy are being felt at retail, on the road and in the home.
Read this article >

A Wealth Market in a Downturn Economy?
By: Jane Crossan, Mike Mancini and Todd Hale

At times when the less-fortunate are strapped for spending dollars, marketers will need to leverage the spending power of the affluent in order to stay afloat—and with $22 trillion at stake, that’s a pool worth diving for.
Read this article >

Focus On

Nielsen Health and the Healthcare Consumer Informatics Alliance
NielsenHealth is taking strides towards understanding why patients purchase specific prescription and consumer health-related products.
Learn more about viewing patients as consumers. >

Satisfied Customers Tell Three Friends, Angry Customers Tell 3000
By Nielsen Online Executive Vice President of Digital Strategic Services, Pete Blackshaw
TIME’s review of the book >
CNBC’s review of the book >
Visit www.tell3000.com >

Nielsen’s Three Screen Report: Television, Internet and Mobile Usage in the U.S.
Americans are watching more traditional TV than ever, as well as spending more time on the Internet and watching more online video. >