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About Zagat Survey

Company Overview

Our Mission Statement To be the most trusted, useful, up-to-date, fun-to-read source for quality dining, travel and leisure activities, enabling savvy customers to share their experiences, make smart decisions and take action.

Initially launched in 1979 as a hobby by Tim and Nina Zagat, Zagat Survey® is now the world's leading provider of consumer survey-based information on where to Eat, Drink, Stay and Play worldwide. With ratings and reviews based on the opinions of over 300,000 surveyors from around the globe, Zagat Survey has become the world's most trusted source to help consumers make informed decisions about restaurants, nightspots, hotels, attractions and other leisure activities.

za ·GAT’, n

  • 1. The ultimate source on where to Eat, Drink, Stay & Play worldwide
  • 2. Keeps you in the know & on the go – available in pocket-sized guides, online and on your mobile device
  • 3. Democratic ratings and reviews that are honest and accurate
  • 4. Aka "The Food and Travel Bible"
  • 5. Rhymes with "the cat"

From the beginning, Zagat Survey has empowered consumers by providing them with a vehicle to express their opinions. Today, Zagat Survey provides consumer survey-generated reviews on a variety of media platforms including printed guidebooks, online at ZAGAT.com, ZAGAT TO GO for smart phones, and on the mobile web with ZAGAT.mobi. Its reviews cover more than 100 countries worldwide, and the Zagat brand is internationally respected as a symbol of quality.

Zagat surveyors are frequent, knowledgeable consumers in each of the categories they rate. Their thousands of experiences, expertly distilled into numerical ratings and concise, witty quotes, provide accurate, swift guidance for a wide variety of leisure activities. Zagat Survey's unique approach separately rates the distinct qualities of restaurants (Food, Decor, Service and Cost), hotels (Rooms, Service, Dining and Public Facilities) and other leisure categories based on a 30-point scale. Zagat supplements this information with myriad data-based indexes. Zagat Survey's format allows people to search efficiently and pleasurably for the best places to meet their varied interests.

In addition to becoming the world's best-selling publisher of restaurant guides, Zagat Survey has developed business relationships with thousands of leading companies. Acura, Bank of America, Citigroup, The Coca-Cola Company, Diageo, Merck, Merrill Lynch, MGM, Microsoft, The New York Times, Pfizer, Sony, Toyota, Verizon, Visa, Wellpoint and many others have commissioned customized guides for their customers or have sponsored Zagat content in various media.

Over the years, Zagat Surveys have won universal applause. For example, the Newhouse Syndicate has called Zagat Survey "the most up-to-date, comprehensive and reliable guides ever published," while The New York Times called Zagat Survey "a necessity second only to a valid credit card."

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