Cardfair and Card Warehouse brands make up the bulk of the Celebrations Group’s 282 stores present in England, Scotland, Northern Ireland and Wales. Celebrations Group’s Head Office and distribution centre is based in Peterborough. This DC services all of its own stores from this base and works in partnership with numerous logistics providers. The chain has grown quickly and effectively by offering high quality merchandise at sensible prices in a highly competitive sector of the market.
The Cardfair brand was started in 1992 with its first shop in Hitchin, Hertfordshire and over the last 14 years has grown rapidly via a variety of mergers and acquisitions. The main acquisition being on May 20th 2003 when Cardfair bought the Card Warehouse chain creating a new combined group. Both brands continued to trade under their existing high street names.
The current CEO, Milton Guffogg has big plans for the Group and sees further expansion, flexibility and change in the future to keep up with changing needs of the group’s loyal customer base. The business prides itself in always putting the needs of its customer first.