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It's struggle street for Alan Jones

Another ratings drop ... Alan Jones.

Another ratings drop ... Alan Jones.
Photo: Bryan O'Brien

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Sue Javes
June 18, 2008

The broadcasting giant Alan Jones is on a downward slide, Deborah Cameron has silenced her ABC critics, and the octogenarian Bob Rogers is Sydney's third-most popular morning music presenter in the latest Nielsen Media audience survey.

Jones has dropped more than five ratings points since the start of the year, falling steadily over four surveys from a high of 19.1 per cent in February to 13.8 per cent in yesterday's survey.

His sliding ratings are weakening 2GB's grip on the market. The AM talk station is still No.1, but 702 ABC is just one ratings point behind, in second place.

The soft figures will add fuel to rumours that Jones has lost his passion for radio and is considering a reduced workload next year.

Uncharacteristically, Jones responded to the rumours on Monday in an editorial on 2GB's website. "At no time have I or do I discuss what I'm doing with anybody. And as for next year, why would there be any discussion? There has been none," he said.

The local ABC station 702 had the biggest leap in audience share, posting its best figures on record. The breakfast host Adam Spencer is in second place, behind Jones, on 11.9 per cent.

Cameron, who joined 702 five months ago as an utter novice, confounded her critics by scoring one the best results in the morning shift since 1998. She rated 10.1 per cent, a higher figure than that attained by her most recent predecessors, Virginia Trioli and Sally Loane, who both averaged 8 per cent in the shift.

The easy-listening AM music station 2CH continues to out-perform many of Sydney's hipper and louder commercial FM music stations. The 81-year-old morning host Rogers claimed another scalp and is now outrating Nova, as well as Triple M, Mix and Vega.

The often-overlooked Vega was the only commercial FM station to increase its audience share in the survey. It was finally rewarded by a 0.7 per cent rise in audience share, taking it to 4.2 per overall.

Mix, 2Day, Triple M, 2UE and WS FM all lost ground in the survey. Nova showed little change.

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