Gawker Media

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Gawker Media is an online media company founded and owned by Nick Denton based in New York City. It is considered to be one of the most visible and successful blog-oriented media companies. As of April 2008, it is the parent company for 12 different weblogs, including Gawker.com, Defamer, Fleshbot, Deadspin, Lifehacker, Gizmodo, Consumerist, io9, Kotaku and Jezebel.

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[edit] Revenue

While Denton does not go into detail over Gawker Media's finances, he has downplayed the profit potential of blogs[1], declaring that "[b]logs are likely to be better for readers than for capitalists. While I love the medium, I've always been skeptical about the value of blogs as businesses," on his personal site[2]. However, in the February 20, 2006 issue of New York Magazine, Jossip founder David Hauslaib estimated Gawker.com's annual advertising revenue to be at least $1 million two years ago, and possibly over $2 million a year[3]. Combined with low operating costs — mostly web hosting fees and writer salaries — Denton is believed to be turning a healthy profit.[4]

[edit] 2008 sale of three blogs

On April 14, 2008, Gawker.com announced that Gawker Media had sold three sites: Idolator, Gridskipper, and Wonkette. Denton explained the sale by saying, in a memo, "they each had their editorial successes; but someone else will have better luck selling the advertising than we did."[5]

[edit] List of Gawker Media weblogs

[edit] Current

[edit] Licensed Australian weblogs

  • Defamer Australia (site) - Australian and Hollywood gossip
  • Gizmodo Australia (site) - Gadgets and technology
  • Kotaku Australia (site) - Games and gaming industry coverage
  • Lifehacker Australia (site) - Tips, tricks, tutorials, hacks, downloads and guides

[edit] Weblogs formerly owned by Gawker

  • Gridskipper (site) - Travel
  • Idolator (site) - Music
  • Wonkette (site) - Washington D.C. gossip and politics

[edit] Defunct Gawker weblogs

  • Oddjack (site) - Gambling
  • Screenhead (site) - Movies
  • Sploid (site) - News

[edit] Other websites associated with Nick Denton

  • Kinja (site) - The Weblogs Guide
  • NickDenton.org (site) - Weblog of founder Nick Denton

[edit] See also

[edit] References

  1. ^  Penenberg, Adam L. "Can Bloggers Strike It Rich?" Wired. September 22, 2005.
  2. ^  Denton, Nick. "Nano Wars" March 8, 2005.
  3. ^  Thompson, Clive. "Blogs to Riches - The Haves and Have-Nots of the Blogging Boom" New York Magazine. February 20, 2006.
  4. ^  Carr, David. "A Blog Mogul Turns Bearish on Blogs", New York Times, July 3, 2006
  5. ^  Pareene, Alex. "Memo: Gawker Sells Three Sites" April 14, 2008.

[edit] External links

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