White Horse - award-winning interactive agency

PR Web, August 14, 2008

White Horse Studios Does Audio for Nike 'House of Innovation' at Beijing Olympics

The Studios produced audio segments for an interactive multimedia display, which features a voiceover by famed Olympian Carl Lewis. All audio segments were produced in both English and Chinese.

White Horse, August 7, 2008

White Horse at Online Marketing Summits (OMS) and Shop.org

Industry experts from White Horse, a digital agency specializing in media convergence, will share Web 2.0 insights at two upcoming conferences.

PR Newswire, August 4, 2008

White Horse Launches Mountain Hardwear Back-to-School Online Giveaway

The Pack A Day Giveaway has received 51,000 entries as of Aug. 18. The promo facilitates consumer engagement with an instant-win contest to promote Mountain Hardwear’s new line of urban backpacks and build brand awareness.

Marketing Sherpa, June 17, 2008

White Horse Inducted Into Marketing Sherpa's 2008 Viral Hall of Fame

White Horse was honored for a Web 2.0 promotion we created for Columbia Sportswear that employed user-generated content, social media, viral marketing, and interactive display advertising and delivered results that exceeded expectations.

White Horse, June 4, 2008

“White Horse Social Media Promotion for Mountain Hardwear Puts Customer in Control”

Pushing customer involvement to the limit, the “Ad Deadline” contest incorporated Web 2.0 tactics, including user-generated content (UGC), to give the customer unprecedented control over an ad campaign.

White Horse, May 16, 2008

"White Horse Receives Six Digital Marketing Awards"

Projects push the boundaries of immersive design and user interaction, from which our clients received greater customer engagement.

MarketingSherpa, April 24, 2008

"Online Video Contests--How to Start Them, Promote & Track ROI + Pitfalls to Avoid" (PDF)

Eric Anderson, Director of Agency Services, quoted. “Part of the essence of all UGC initiatives is making sure that users get something out of it besides only the entry. It’s even truer in the case of video.”

Internet Advertising Competition, March 19, 2008

"White Horse Wins Top Internet Advertising Awards for Columbia Sportswear"

The two campaigns combined advanced media targeting, interactive rich media advertising, and integrated site promotions to deliver a complete solution.

White Horse, March 3, 2008

"White Horse Persona-Led Marketing Helps Clients with Online Acquisition and Retention"

Forrester Research cites agency as holding expertise in persona creation and persona research for online marketing strategy and design.

White Horse, December 13, 2007

"White Horse Recognized for Distinction in Creative Web Marketing"

Work honored as outstanding Web design with creative that delivers on-target marketing strategy.

Forrester Research, November 14, 2007

"Interactive Agencies that Can Help with Persona Projects"

A survey of interactive design agencies uncovered 18 firms that have significant experience creating personas and conducting persona research.

MarketingSherpa, October 7, 2007

“How to Create the Best Leads for Your E-retail Partners--Newsletter & Targeting Tips” (PDF)

Columbia Sportswear is generating more qualified leads through a redesigned site and customized e-mails that target its customers’ lifestyles—results: 19.7% higher clickthroughs; average dollar value of each prospective sale up 44.4%.

White Horse, September 17, 2007

"White Horse Growth Leads to Stronger Strategic Services Offering" (PDF)

Strategic services include e-business and Web 2.0 consultation, customer acquisition and retention strategy, media planning, social media, and technical planning.

White Horse, January 25, 2007

"White House Healthcare Initiative Highlights the Need for Better Decision Support Tools among Health Plans" (PDF)

Health plans are unprepared for growing consumer trend toward individual plans and lower-cost, consumer-directed group plans because many lack online toolsets and consumer-friendly user experiences.

White Horse, November 27, 2006

"White Horse Recognized for Distinction in Creative Web Marketing" (PDF)

Five W3 Awards, three Web Marketing Association awards, two Davey Awards, two International Festivals and Events (IFEA) Pinnacle Awards, and a Create Magazine award recognize our Web design and Web marketing as some of the best and most successful.

B2B Marketing Trends, November 15, 2006

"The Care and Feeding of Content Hounds"

by Eric Anderson, Director of Agency Services. How to turn scanners into readers on B2B Web sites--cut your product information in half, fine-tune the terminology, and include an opt-in form...

BtoB Magazine, November 9, 2006

"Ask the Expert--E-mail Strategy for Customer Retention" (PDF)

by Jennifer Modarelli-DeVoe, Principal/CEO. The key to a successful b-to-b e-newsletter is content—relevant content that your customers want and can use.

White Horse, October 4, 2006

"Hospital Marketing Execs Must Embrace Online to Capture Consumers" (PDF)

Factors indicate hospital executives need to revisit their online marketing strategy, including consumer-driven healthcare (CDHC) trends, clinical worker shortages, and consumers’ increasing preference for the Web for healthcare research.

BtoB Magazine, July 10, 2006

"Problem Solved: Quantifying Your Site's Effectiveness" (PDF)

by Eric Anderson, Director of Agency Services. Get an accurate picture of the role your site plays in your sales cycle, then craft your success metrics around that role.