Sony Taps Double Fusion for In-Game Ads

Nothing ruins the atmosphere of a brooding futuristic sci-fi than a giant billboard advertising Desperate Housewives DVDs.

Yep, in-game ads are a terrible idea, but big companies don't give a rats ass about the people who play the games.

I have a feeling the in-game advertising will be a little more tasteful than that. I feel like it will make the atmosphere more realistic. I think nothing kills the mood of a futuristic sci-fi more than seeing a decripit fast food joint named Johnny's Burgers and Fries. Tell me you wouldn't mind seeing a McDonald's there instead.

If there are going to be ads I want the new games cheaper in price.

Yet another reason to NOT buy a Sony.

Yet another reason to NOT buy a Sony.

Man this sucks. This is just like when the god damn ad intustry ruined TV by putting commercials in it.

I personally don't mind ads in games, if done correctly. For example, in Splinter Cell: Chaos Theory, there were multiple billboards in a level, but they all had a Ubisoft logo on them, which was kinda lame and not realistic, as I have never seen a Ubisoft billboard in my life. If they had an actual product on these billboards, it would make the game slightly more realistic.

Good idea IF IT HELPS THE GAMERS. Do prices fall ebcause of this? are better games with better graphics made? if yes, i'm more than happy for it

If they're jumping on a cash cow and getting paid oodles to have ads in the games I'm paying for, then I want them cheaper to purchase. I refuse to BUY advertising. They're making more money for the games so they should lower their profit margins.

This is not a new concept, there are ads in many games already.

I see virtually no advertisements on web sites I visit thanks to Firefox and ad block plus.
I see no advertisements when I watch television thanks to my advanced DVR.
I hear no advertisements on the radio because I've not listened to a radio station since day one of the original Napster.

I completely support advertisements in media, but only if the media is therefore provided free or heavily discounted.

Corporate greed is at it's worse when it comes to intellectual properties such as game software and video media.

I'm sure it's nothing a linux box can't solve with a bit of packet sniffing.

This kind of advertisments are not invasive. I like them.

as long as theres no popups in my gaming, then it's alllllll right

I have to agree with Matt and Alex.
So long as they don't pop up and don't affect my bandwidth, I don't care.

I never really took any notice of them in Battlefield 2142.
I believe they were the first to do it.

I don't care if there are ads in my games (They would add impossibly more realism to GTA games.), as long as they are in the right place. For example, I don't want a billboard in the middle of the desert. WTH? Why is there a billboard in a desert? And for those people who say "I don't buy a game to see ads!", I must say I don't switch the channel to Spike to see ads either. But I do.

The picture accompanying this story only begs one question:
Can you destroy the ads?

Adding realism is great. Being able to shoot/bomb/destroy ads like billboards in game would make it ok. And if these ads were in an online environment, maybe it would be even helpful for the advertisers to know which of their ads are blown up more than others. Just a thought.

The picture accompanying this story only begs one question:
Can you destroy the ads?

Adding realism is great. Being able to shoot/bomb/destroy ads like billboards in game would make it ok. And if these ads were in an online environment, maybe it would be even helpful for the advertisers to know which of their ads are blown up more than others. Just a thought.

The picture accompanying this story only begs one question:
Can you destroy the ads?

Adding realism is great. Being able to shoot/bomb/destroy ads like billboards in game would make it ok. And if these ads were in an online environment, maybe it would be even helpful for the advertisers to know which of their ads are blown up more than others. Just a thought.

The picture accompanying this story only begs one question:
Can you destroy the ads?

Adding realism is great. Being able to shoot/bomb/destroy ads like billboards in game would make it ok. And if these ads were in an online environment, maybe it would be even helpful for the advertisers to know which of their ads are blown up more than others. Just a thought.

sony r some slow bastards

I don't want ads in my games. But, since some people keep whining about realism let me suggest the following. From now on all the games use São Paulo post 2006 as backdrop.

That way we both win. You guys can have your realism but without billboards. It's bad enough I have to look at that crap when I leave the house. Now I have to look at corporate fantasies in my games too?