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WISPA... OFFICIALLY BACK FOR GOOD

04 Aug 2008

A legend will be reborn on 6th October 2008 when the chocolate bar that got over 40,000 people talking on Facebook alone, officially returns to our shelves for good. 

Wispa is back and it’s here to stay!

Cadbury can confirm that there will be no more limited runs... Cadbury has listened to the fans and is giving UK consumers exactly what they’ve asked for, Wispa back on sale in Great Britain and Ireland permanently. 

When Wispa came back for a short time last year, 20 million bars flew off the shelves in only seven weeks – the fastest new product sell-out for Cadbury in the last 4 years. 

Its record breaking success in 2007 awarded Wispa a place in the brand hall of fame.  It was the first brand brought back by consumer demand and the biggest ever of its kind in the UK. 

Recognised as the biggest brand launch in Cadbury history, Cadbury Marketing Director, Phil Rumbol, says:  “The legendary success of the limited run proved that consumer passion for Wispa isn’t limited to a small, core group.  Thousands of fans have continued to showcase their love for Wispa across social networking sites. Consumers’ loyalty to the brand deserves to be rewarded with its permanent return.”

For fans who can’t wait until October, Wispa will be making a guest appearance in McDonald’s restaurants with the launch of the first ever Wispa McFlurry - soft dairy ice cream swirled with Cadbury Wispa pieces and a Cadbury Wispa chocolate sauce.  The new Wispa McFlurry will be on sale from 30th July to 30th September.

Cadbury spokesperson Tony Bilsborough says: “Wispa is a true icon loved by its fans everywhere.  We brought it back temporarily to see if the desire was genuine but fans are still rallying so we took the decision to bring it back for good. We know others have looked at Wispa and tried to copy its success by bringing back other brands, but we don't believe anyone has managed to recreate the same excitement. Imitation is always the sincerest form of flattery.”

Wispa will permanently re-launch across Britain and Ireland on Monday 8 October 2007 at a RRP of 45p.

ENDS

Contact Details

Borkowski PR

Jodie Gee

T + 44 20 7404 3000

Borkowski PR

Lina Cabai

T + 44 20 7404 3000

Borkowski PR

Natasha Gould

T + 44 20 7404 3000

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