Tiscali suing BT over marketing letters

Tiscali has launched legal action for defamation and malicious falsehood in relation to letters sent by BT to its broadband subscribers.

The letters referenced Tiscali's planned sale of its assets by quoting a news headline saying "Tiscali chief plots sell-off".

In the letter text, BT said: "We can understand why you're wondering what might happen to your Tiscali broadband service. And because no one really knows the answer just yet, it could be a good time to look at an alternative broadband service."

A BT spokesman said: "Following media reports suggesting that Tiscali was up for sale we recently approached a number of Tiscali customers, and pointed out the benefits of our service.

"We believe this is a legitimate and reasonable business practice - comparative marketing is an important aspect of a competitive market."

Tiscali said that although BT "has disputed the claim", it plans "to file a further court document and we will then learn the terms on which BT intends to defend the claim, if at all."

Tiscali had hoped to complete a sale by the end of June, with potential buyers of its UK interests including Sky and Carphone Warehouse, but nothing has been heard of the sale process in recent weeks.