With the possible exception of Notre Dame's green alternates (which actually hasn't worked out too well for the Irish in recent years), it always seems lame when fans wear neutral colors or "alternates" that don't match the real school colors. This reminder went out in a UCLA fan e-mail this week ...
Show the Visitors Our Bruin Pride
We want to turn the Rose Bowl Bruin blue! Please do your part.
Season ticket holders received a complimentary official game day t-shirt in the mail. All fans can purchase small sizes of the official game day t-shirt at the marketing tables located on the Rose Bowl concourse prior to the games versus Tennessee and Arizona for just $15.
Bruin blue apparel is also available online or the UCLA Bookstore tent in Area H on game days.
Even if you don't wear the "official" game day shirt (we all know the well-loved, 10-year-old shirt is best anyway), just make sure to wear True Blue ... or Powder Blue, for you traditionalists.