Nickelodeon has announced that it is developing a browser-based online game adaptation of its popular Avatar: The Last Airbender cartoon. Titled Avatar: Legends of the Arena, the game will serve as a prequel story to the series and will be Nick.com's first 3D MMORPG.
The company intends to launch Avatar on September 15 with ten different language options and in over 77 countries, including the United States, United Kingdom, Australia, India, Southeast Asia, Mexico, Japan, Argentina, and many others.
In Avatar: Legends of the Arena, players create their own Avatar characters and challenge others to battle in several arenas. As players level up, they can unlock new content, challenges, custom character outfits, and exclusive equipment.
Said Nick.com SVP Jason Root: "The launch of this multiplayer online game gives Avatar fans the opportunity to immerse themselves in the storylines during and beyond its tenure on-air. This property has always had a deep online connection with its audience and the game offers a natural extension of the franchise to keep fans engaged with the property indefinitely."