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July 11, 2008 7:39 AM PDT

Server crashes, slow lines frustrate iPhone buyers

Posted by Caroline McCarthy
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This post was updated at 10:34 a.m. PDT with further details of the server issues.

NEW YORK--The process of obtaining an iPhone 3G appears to be going in slow motion because of AT&T activation server crashes that have been confirmed in New York, San Francisco, and Palo Alto, Calif.

Unlike its predecessor last year, the iPhone 3G must be activated in-store, an antihacking measure that Apple had said could take 10 to 15 minutes.

That's long enough to make the line move a lot more slowly than the speedy process that made last year's iPhone launch astonishingly efficient. But crashing AT&T servers required for the activation made it even worse.

The initial lines for the iPhone 3G paled in comparison to the lines for the original iPhone, when everyone predicted shortages, but ultimately, it was possible to waltz into the Apple store several hours after launch time and get a phone almost immediately. Apple set an excellent precedent for any future tech product launches.

It seems as if the iPhone 3G launch has failed to live up to the product launch standard Apple set last year. The new process didn't have the same assembly line precision, as evidenced by the first person to walk out of the Fifth Avenue store with an iPhone: 24-year-old David Yoo estimated that he'd been about 75th in line, but he somehow managed to be first out of the gate with a phone activated.

But later in the morning, overloaded activation servers made lines slow to a crawl, with outages across the country. As the hordes of geeks and bloggers on Twitter reveal, some lines were at a standstill. High-energy product launches can, of course, lead to exaggeration, but it's clear that some people are a bit impatient.

"In-store activation is a really, really bad idea--every line I saw was around the block and not moving," New York-based Fred Benenson wrote. "I tried getting an iPhone today--lines, lines, lines," wrote Darren Herman, who posted photos to his blog of a slow-moving line outside the SoHo Apple store in downtown New York.

But then, in what the Twitter-verse has come to call the "iPocalypse," the servers needed for the activation process crashed completely.

Apple soon ditched the in-store activation and was simply "unbricking" phones, letting buyers activate them at home rather than hold up the line because of crashed servers.

As Apple store employees get the crowd geared up, the first guy waiting
for the iPhone gets restrained by security.

(Credit: Caroline McCarthy/CNET News.com)

CNET News' reporters in San Francisco confirmed this, and later in the day, employees at the New York Apple store confirmed that they were doing this as well. My colleague Tom Krazit was told that while it was initially AT&T's activation servers that crashed, those are back up and that the current problem is with Apple's iTunes.

That's not entirely accurate, AT&T representatives told CNET News.com later. "This is not an AT&T activation server issue...Apple (is) working to address issues affecting its iTunes software right now," an e-mail read. "We are suggesting to our customers that, after purchasing their new iPhone and voice and data plan, they sync the device later at home."

The unbricking process was taking about 10 minutes, even minus the final activation. Around 10 a.m. PT, an Apple store employee in San Francisco informed those waiting in line that the activation service was back up and running.

Outside of major urban hubs, there were also early signs of shortages. Boulder, Colo.-based Matt Galligan twittered that his local AT&T; store had only 55 phones in stock and that he wasn't sure whether he'd be able to get one. And Jacksonville, Fla.-based Judson Collier said he'd checked three AT&T stores, only to find them all out of stock. Murray Williams in Lowell, Ark., twittered that the store would be out of stock before he got to the front of the line.

The AT&T store in New York's Times Square was out of 16GB iPhones by noon. Elsewhere, tensions amounted. CNET's Josh Lowensohn posted to Twitter that a fight broke out at an AT&T store when a group of people tried to cut the line.

Meanwhile, owners of older iPhones who were attempting to upgrade the software were getting error messages instead. The activation servers had affected those, too.

But ask yourself this, gadget fans: do you really need the iPhone today? At worst, the activation process will get more efficient as store employees grow more used to it. At best, you can get one tomorrow or next week. It's OK. You'll survive.

Click here for CNET News' complete iPhone 3G coverage.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) 52 comments
by lar3d July 11, 2008 8:24 AM PDT
I just got home from the AT&T store in Taylor, MI and the store was overwelmed, wile they were able to unbrick my wifes iPhone they sent myself any many others home to un-brick there phones some came back and said they could, but I am still trying.
Reply to this comment
by outers55 July 11, 2008 8:27 AM PDT
A quick rant on AT&T. I've been looking forward to the new iPhone as my first phone with a web browser for awhile now. I haven't gotten a subsidized phone for over two and a half years so I didn't think there would be any problem. Turns out I was wrong. They won't give me the subsidized price because I switched plans a little over a year ago (didn't get a new phone then). That would **** me off all on it's own, but it's worse because when I switched they screwed up the paperwork and it took me 6 months to catch it. Not only did their mistake end up costing me around $300 back then which I would have saved on the new plan, but if they hadn't screwed it up then, I'd be eligible for the iphone right now. I've been with AT&T for 10 years, but I think it's time to look at Verizon or Sprint.
Reply to this comment
by harlem_chocolate July 11, 2008 9:49 AM PDT
Actually coming from a Verizon wireless perspective and as an ex-employee att prices suck but their services are more diverse. vzw is run by old men who see no profit in innovation, they want to just give you enough to where they keep you. To me more services gives me more choices. VZW is a closed system, not open.
by Scott_Fink July 11, 2008 8:35 AM PDT
Oklahoma City,OK I got the 3G iphone from AT&T at 8:30 Am central time. I left store with iphone in 20 minutes. they could not activate any phones from their location. we were told to take phone home and plug into PC through itunes to activate it ourselves. So much for the instore activation. I went home and of course the itunes store was down. I have the iphone which is not unbricked yet. And my old cell phone has been disabled. I have the new 3 G iphone but cannot use it just yet. Any other problems out there with their activation?
Reply to this comment
by sdokc July 11, 2008 9:23 AM PDT
Just curious which OKC store you went to today. Thanks
by rgs7207 July 11, 2008 8:36 AM PDT
I don't own an iphone, I don't want to own an iphone, and I'm getting REALLY tired of hearing about them!
Reply to this comment
by rad91 July 11, 2008 1:29 PM PDT
Yet you decided to read/comment on a story about the release of the iPhone. Admit it... it's interesting stuff!
by PaulNelson11 July 11, 2008 8:44 AM PDT
Apple has now made three major mistakes recently: in-store processing serves AT&T's interests, not the customer's, the app store can't deliver the 2.0 upgrade, and Apple doesn't hold sufficient control over Rogers in Canada to ensure a good product at a reasonable price.

I'm starting to question Apple's competence.
Reply to this comment
by pjhenry1216 July 11, 2008 9:05 AM PDT
The in-store activation is so you can get that low-low price everyone is talking about. They're paying that extra $200 so they want to ensure you get an account with them. Otherwise, Apple would have to sell full price and AT&T could at best give a refund. There's no way a third-party store could sell a discounted phone without activation.
by jennj99738 July 11, 2008 8:52 AM PDT
Here's a hint, rgs7207, stop clicking on the links that mention iPhone. Then you won't hear about it. Simple, right? And the rest of us interested in iPhone news won't have to read pointless comments like yours.
Reply to this comment
by ultimauw July 11, 2008 8:53 AM PDT
an anti-hacking###

Translation: A measure designed to keep users from using the phone on other network, and possibly to stop them from installing 3rd party apps without Apples blessing

No thanks, I'll keep my cruddy RAZR than be a slave to Steve Jobs "vision".
Reply to this comment
by pjhenry1216 July 11, 2008 9:08 AM PDT
Look into the OpenMoko FreeRunner. Completely open-source phone. That's what I just ordered yesterday. I was considering the iPhone and until a couple days ago was actually going to get the iPhone but decided the Freerunner was more my style (runs a linux kernel, everything from the hardware to the case to the software is open source, better gps chip then the iphone). I'll admit, it lacks the storage capacity (built-in 256mb, but microSD slot for officially up to 4gb, but they're testing the 8gb cards).
by ultimauw July 11, 2008 8:59 AM PDT
an anti-hacking### (Doublespeak noted)

Translation: A measure designed to keep users from using the phone on other network, and possibly to stop them from installing 3rd party apps without Apples blessing

No thanks, I'll keep my cruddy RAZR than be a slave to Steve Jobs "vision".
Reply to this comment
by stuffffs July 11, 2008 9:03 AM PDT
"As the hordes of geeks and bloggers on Twitter reveal..."
wow man... I mean WOW...
someone is feeling condescending...
Reply to this comment
by stuffffs July 11, 2008 9:04 AM PDT
"As the hordes of geeks and bloggers on Twitter reveal..."
wow man... I mean WOW...
someone is feeling condescending...
Reply to this comment
by nukediver July 11, 2008 9:48 AM PDT
I just got home from the ATT store in the Menlo Park Mall here in Edison, NJ. I got one of the last phones (I'd been waiting in line since 7:30), but they sent me home to activate it by connecting with iTunes. No luck. And my old iphone is now deactivated. Way to go idiots. Of course you could argue that I'm the idiot, since I went through activation hell last year. Shoulda waited a week or two....
Reply to this comment
by nbc13 July 11, 2008 9:56 AM PDT
Chicago, IL I bought the phone at about 9:45am central time. Once I made it into the store the process was pretty quick. I didn't get my phone activated though, and I haven't been able to activate it at home either. I'm just a little annoyed right now!
Reply to this comment
by oldschoolnlovinit July 11, 2008 9:57 AM PDT
Can anyone text out the word DUHHHHHHHH??? I can't believe that anyone would think that this whole process would go smoothly today! For goodness sake - save your money, keep your eyes on the road, hang up and go visit someone in person! You may call this technology -- I call it dummy-ing down!
Reply to this comment
by candysse July 11, 2008 10:01 AM PDT
the line in rancho cucamonga has not moved in the two hours since the at store opened. We have counted only ten people who have left the store with pho we in two hours. Ridiculous.
Reply to this comment
by ultimauw July 11, 2008 11:33 AM PDT
I would just wait a couple days before buying this fone. The iPhone is not *that* special, folks, and a Treo or a Blackberry still out does it in the nummber of practical features (yeah, user interface, it's from Apple, iExperience, yada yada)
by oldschoolnlovinit July 11, 2008 10:04 AM PDT
And, jennj99738, I didn't have to "search" a site to find out how riduculous all the "Sheeple" are reacting to this whole mess -- it was PLASTERED on my news site right in front of my eyes!
Reply to this comment
by ultimauw July 11, 2008 11:37 AM PDT
It's more like a cult, and just like any cult, all rational thought is turned off. :\
by deadteck July 11, 2008 10:06 AM PDT
Way to screw up Apple and AT&T. Keep up the good job.
Reply to this comment
by ecoll39638 July 11, 2008 10:14 AM PDT
This is not an At&t issue. It is an Apple issue. The At&t activation/upgrade process is running fine. It is the activation through iTunes that is causing the issue. Their servers crashed not At&t's. Apple dropped the ball on this on, not At&t. Blame Steve Jobs on this. Also most At&t stores are soldout becasue they only received about 30-50 phones for each store whereas Apple stores received a few hundred each. Looks like Mr. Jobs sent most of them overseas.
Reply to this comment
by candysse July 11, 2008 10:22 AM PDT
according to the att rep at the store where we are in line, att's servers are also down or jammed, not just iTunes
by gj412 July 11, 2008 10:15 AM PDT
Partner with AT&T, may as well be in bed with the goverment.
Reply to this comment
by ultimauw July 11, 2008 11:30 AM PDT
Have you read the news lately? It seems that all companies are falling into bed with the gov't, including ISP^^&^%$$%$%$ NO_CARRIER
by decameron9 July 11, 2008 11:21 AM PDT
Server crashes, bandwidth problems...acceptable if this was a sudden, unforeseeable demand on resources. Not in this case - or in any case with a product launch. I doubt Jobs just woke up this morning and announced the 3G or he 2,0 upgrade....it's been in the works for months. Obviously, the concept of mirroring servers or increasing bandwidth is lost on the techs at Apple...yet again. I sent them an email expressing my dismay that in 2008, these basic concepts are lost on their infrastructure staff:
I am continually amazed at the level of innovation at Apple, coupled with a near catastrophic lack of common sense. I guess the maxim is true - brain smart, but not enough common sense to come out of the rain. Did no one think - after the numerous previous examples in Apple's history - that the server for iTunes which is providing the iPhone 2.0 upgrade may need to be mirrored or improved to handle the load? My iphone is no a brick - which is not good as I use it for work - and I cannot connect to iTunes to complete the upgrade to 2.0 as I get an iTunes connection error. This appears to be an issue across the US, if not the world. Perhaps you should save the effort expended on generating bogus hype and redirect that cost to improving your infrastructure. It is 2008 - a server overload due to a software rollout that has been planned for months is unacceptable. I have worked in IT for 20 years - if you clowns were working for me, you would find your butts out on the street - with my shoe print on the seat of your pants. This is unacceptable in the extreme and is yet another example of the contempt in which the senior management at Apple hold their customers. They should be hanging their heads in shame.
Reply to this comment
by shetaan819 July 11, 2008 11:39 AM PDT
Still trying to activate, I was third in line at our local store and got home at 9AM PST, havent been able to activate since then....
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