Ford India Launches New Fiesta with Appeal, Performance And Improved Safety
Thursday 19 June, 2008
With today's launch of the new Ford Fiesta, Ford India raises the competitive bar for style, performance, safety, comfort and driving dynamics in India's mid-size car segment.
Outside, an aggressive face and bold headlamps highlight the look of the new Ford Fiesta. Inside, the new Fiesta boasts several significant design revisions with upgraded fabrics and leathers – now offered in an even wider variety of colours – and detailed improvements in quality and finish.
Significantly, this fresh and exciting new Ford Fiesta gives Indian consumers the choice between Ford India’s advanced and efficient Duratec (petrol) and Duratorq (turbodiesel) engines. Both engines are fuel efficient and produce class-leading performance.
At the unveiling of the new Ford Fiesta, Michael Boneham, president of Ford India said, ''The bold styling of new Fiesta indicates a clear move toward European design cues and is a true reflection of the Ford Fiesta's exciting on-road character.''
Ford India is offering consumers plenty of choice. The new Ford Fiesta model range includes three petrol variants – 1.6 EXI, 1.6 ZXI and 1.6 SXI – and three turbodiesel variants – 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, Ford India introduces the Fiesta 1.6 S – a sport variant that has been uniquely developed for a demanding segment of Indian consumers.
"We see a growing niche in the Indian market – a discerning set of customers who enjoy driving and want a car to reflect their individual personality and style. We've developed the Fiesta 1.6 S with its body kit and performance for that customer. This niche wants a Fiesta with more agility and athleticism," said Nigel Wark, executive director, Marketing, Sales & Service, Ford India.
The Ford Fiesta range is priced from Rs. 6, 20, 000 for petrol variants and from Rs. 7,10,000 for the turbodiesel models. The Fiesta 1.6 S, available only with the 101PS petrol Duratec engine, is aggressively priced at Rs. 7,15,000 (Ex-showroom, New Delhi)*.
"The improvements to the Fiesta range reach far deeper than its bold, expressive headlamps and more comfortable interior. Our engineering teams have improved Fiesta's occupant safety, refined its already impressive driving dynamics and developed the sporty 1.6 S variant. The improvements that enhance the new Ford Fiesta are based on direct customer feedback and preferences,'' adds Boneham.
The new front fascia is visually strong and expressive, elevating Fiesta's on-road presence. The large trapezoidal lower opening and dramatic headlamps define Fiesta as being confident and composed.
Equipped with five-spoke, 15-inch alloy wheels, the Fiesta 1.6 S evolves to a higher dynamic level. Exterior styling accentuates its responsive on-road abilities with unique bumper treatments, a sports body kit which extends from the bumpers through the bodyside rocker moulding, a new rear spoiler and chrome tipped exhaust.
Morello and Thunder are new colour choices for the Fiesta range, joining Panther Black, Diamond White, Brush Steel, Paprika Red, Moondust Silver and Platinum.
Fiesta 1.6 S is also offered in bright, eye-catching Aquarius.
The new Fiesta interior is vastly improved with comfortable, sophisticated new fabrics, colours and finishes. New instrument clusters feature a honeycomb graphic theme and bezel highlights.
The top-end Fiesta SXI offers luxurious, beige leather seats, enhanced with soft leather and tailored stitching, and the new dark mahogany centre console surround. The Fiesta 1.6 S offers Ebony and Jasper Blue interiors combined with a liquid metal audio surround and central console.
The Fiesta 1.6 S and SXI series feature advanced CD audio units with MP3 capability and a dedicated audio input jack for iPods and similar MP3 players.
Nimble and responsive steering control and excellent chassis balance define Fiesta’s on-road character. All Fiesta models feature an advanced European chassis.
The suspension of the new Fiesta 1.6 S has been precisely tuned to provide a higher level of driver-machine interaction. This gives Fiesta 1.6 S the best steering and suspension control in the segment.
''Keen auto enthusiasts looking for performance will find Fiesta a clear winner. It combines Ford’s highly refined, fuel-efficient 1.6 petrol and 1.4 turbo diesel powertrains, a refined cable shift transmission and finely tuned hydraulic clutch and pedal positions to create the finest driveability currently available in the midsize segment,'' Wark says.
New Fiesta incorporates an array of active and passive safety features, reflecting Ford’s emphasis on safety and security.
Ford Fiesta SXI and the 1.6 S feature Advanced Anti-lock Braking System (ABS Plus) along with Electronic Brake Force Distribution (EBD) for optimal vehicle control during extreme braking in all weather and road conditions.
The Ford Fiesta SXI and 1.6 S also provide driver and passenger airbags as standard equipment. The load-limiting inertial safety belt technology is designed to limit chest loads on impact.
All Fiesta variants offer the following safety and security features:
- An advanced, computer-modeled body structure with front and rear crumple zones
- A soft-feel steering wheel and collapsible steering column
- Anti-submarine front and rear seat cushions
- Two-way, height-adjustable, padded front seat head restraints
- Childproof safety locks on rear doors
- PATS (Passive Anti-Theft System) to protect against drive-away theft
- Steering column lock
- Remote opening fuel filler door
- High security lock sets
- Remote keyless entry (with the exception of the EXI model)
For the unique Indian environment, Ford has engineered and designed the Fiesta to exceed its industry leading global standards, such as heightened water wading, where the vehicle is tested to 450mm in depth in dynamic and stationary driving scenarios. Fiesta’s superb HVAC system also is calibrated to cool the interior rapidly in extremely hot conditions (e.g. 49° C).
''Along with the numerous world class features that we have added to Fiesta, its fuel efficiency makes Fiesta a natural choice for customers in light of recent developments on fuel prices,” Boneham said. “Besides holding a national record for best mileage, Fiesta travelled from Bangalore to Mumbai on one tank of fuel and remains top of the class in terms of fuel efficiency in real road conditions.''
Encompassing the best features from Ford’s international product stable, the new Fiesta is indeed all about Naya Andaaz, Nayi Adaa. Go Fida.