Off the road
Sponsorship deals are going unsigned as F1 is sidetracked by the wrangle over its strategy, writes John Griffiths
The Business of Sport: Formula One
Resources
Formula One is the archetypal glamorous sport: a heady mix of brilliant and brave drivers, electrifying speed, billionaire backers, debonair celebrities, and pioneering design and technology. As Nick Fry, chief executive of Honda Racing, says: “F1 is glamorous, dangerous, sassy and sexy”.
INTERACTIVE
Road race
Carmakers make bold claims on Formula One’s impact for their business. More major carmaking groups now sponsor teams than do not, with Audi and America’s three struggling carmakers among the few exceptions. John Reed reports
Green marketing
Environmentalism and Formula One are not natural partners, but with the Earthdreams concept, Honda is making corporate social responsibility the centrepiece of its marketing proposition, says James Allen
The kingmakers
Independent managers are renowned for backing young drivers who later become the champions of Formula One
Driving school
GP2 is the feeder series of choice for the drivers and sponsors looking to join the highly-expensive world of Formula One
Entertaining race
Formula One hospitality, with annual revenues of some $140m, is a key source of income and a valuable tool for business
Related content and features
COLUMNISTS
The man to beat
Lewis Hamilton has been through the mill and now has the maturity to win the championship, says James Allen
INTERVIEWS
The new boss
Vijay Mallya, ultra-wealthy owner of the Force India team, is undaunted by the difficulties of competing in Formula One
Pole position
Polish driver Robert Kubica has overcome major obstacles to become a rising star of Formula One
INNOVATION
Technology boost
Formula One’s new energy-efficient Kers system will have a lasting impact on the sport and beyond
STRATEGY
Planning success
For Formula One teams, the strategies developed off the track are often the key to winning on it
FINANCES
A rights angle
The battle off the track over commercial rights for Formula One is almost as competitive as any grand prix
INTERACTIVE
Counting down
The best Formula One circuits are true theatres of sport, but which track can lay claim to being the best in the world? James Allen runs down his personal top ten
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