Manny B. Marinay
In the Philippines, celebrities and politicians capitalize on the extensive network of Friendster to reach out to their fans and constituents.
"Friendster is a powerful tool to announce a politician’s agenda or a celebrity’s activities," says Teresa Obillo, a sociologist in a Manila university.
Obillo said Friendster is an "influential medium" if used properly. "Five years from now, the network’s users will double. More people will tap Friendster."
The Philippines is one of the top 15 countries accessing Friendster. Friendster is the number one online social network in Asia with over 43 million registered users.
Jeff Roberto, marketing manager of Friendster, announced Friendster’s latest feature called Fan Profiles.
Fan Profiles enables musicians, artists, organizations, politicians, journalists, atheletes, web sites, venues and so many more to build a fanbase within the Friendster global community.
"Fan Profiles turn the power of the Friendster social network over to entities and give them an enhanced set of promotional features. Features include advanced email capabilities, contact list management, unlimited fan base aggregation and more," Roberto said.
The good news is that this is all for free.
Sexy star Katrina Halili is a certified Friendster user. "I connect to my fans through Friendster. Marami talaga akong nakikilala at lumalawak talaga ang fanbase ko," she said during the media launch of Friendster’s Fan Profiles.
Model Jon Avila is also hooked on Friendster. So is Bianca King. Jon and Bianca said Friendster allows them to get to know their fans.
"Friendster is the only way they can reach us," Bianca said.
With more than 54 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them.
Online adults 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests. Friendster prides itself in delivering a clean, user-friendly and interactive environment where users can easily connect with anyone around the world.
Friendster’s latest features are:
Multiple languages: Recently launched a choice of English, Chinese (both traditional and simplified), Japanese, Korean and Spanish to navigate the site, enter content and use features.
Open Platform: Developers can now build and deploy applications and widgets on top of the Friendster global social networking platform.
Connection "Engine:" Connects people to the friends, schoolmates, groups and interests that are important to them.
Recent Network Activity: Provides a consolidated view of real-time updates about everyone and everything within a user’s network to the user’s logged-in homepage and via e-mail.
Schools: Enables users to add a school or college and quickly connect to current and past schoolmates.
Classifieds: Lets users search and post listings for free and access locally targetted classifieds.