AVAILABLE TO SIP AND SAVOR: BUDWEISER AMERICAN ALE
New Ale Offering From Budweiser Debuts Nationwide
Sept. 15, 2008
ST. LOUIS -- Beer drinkers around the world have long appreciated Budweiser’s quality and heritage. Now fans of “The Great American Lager” are invited to discover the newest member of the Budweiser family – Budweiser American Ale.
Today Budweiser American Ale makes its nationwide debut on draught. On Sept. 29, it debuts in 12-ounce six-packs and 22-ounce singles at select on- and off-premise retail accounts.
Robust and well-rounded, Budweiser American Ale’s rich amber color and bright, hoppy finish is the ideal counterpart to Budweiser’s signature golden, crisp flavor. However, the quality and balance remain, making Budweiser American Ale – much like its well-known sibling – the perfect balance of malt and hop refreshment … in an ale.
“Budweiser American Ale has the full-bodied taste profile of the amber ale style, yet is remarkably smooth and balanced,” said Eric Beck, brewmaster for Budweiser American Ale. “It's an ale that's distinctly American in character, and the result is a beer both traditional lager and craft beer drinkers can enjoy.”
Budweiser American Ale is an all-malt, top-fermented ale that is dry hopped with Cascade hops from the Pacific Northwest. The beer is best served in a traditional ale glass to showcase the rich, amber color and channel the sweet malt and spicy hop aromas to the nose.
“Budweiser American Ale has been in development since early 2007, and we’re very pleased with this brew. In competitive blind taste tests of craft beer drinkers, Budweiser American Ale significantly outperformed other craft brands in terms of consumer preference,” said Tom Shipley, Budweiser brand director, Anheuser-Busch, Inc. “We believe Budweiser American Ale will only enhance the high regard and reputation Budweiser has earned over the past 130 years of brewing heritage.”
Budweiser American Ale is 5.3 percent alcohol by volume (ABV). It will be supported in the marketplace by a targeted media plan consisting of television, print, outdoor and Internet, along with exclusive sampling events and on-premise merchandising.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com