Consisting of 15 webisodes, the series will likely debut later this year or in early 2009. The website, which has already launched, will soon host content featuring short-documentaries about the lyrical inspirations of regional songwriters and a virtual Memphis, aimed at showing the audience hidden and unexpected aspects of the city. “MTV is giving us a small chunk of change and complete control to highlight the artists of our community in a fun, sexy new way, and on our own terms,” Brewer told the Memphis Commercial Appeal, when first announcing the project. Don’t worry about saving your lunch money though; the five dollar cover is in moniker only, and all content will reportedly be available for free download.
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