Taking on the major toy companies of the world, digiBLAST is the first portable entertainment system on the market offering video, gaming, MP3 and digital photo capability all within the one handheld device. Backed by major European toy companies including Nikko, GP Group and Vivid Imaginations, digiBLAST is predicted to be the most significant new product entry in the UK toy market of 2005. Grey’s major challenge was to bring digiBLAST to market at a price that beats competition globally. The end result is a well designed, low cost product set to be the latest craze in the tween market.