19 Million Tuned in for Special 'Avatar' Week
Tuesday, July 29, 2008
AangThe third season surely ended with a bang for Nickelodeon's Avatar: The Last Airbender.  The special week featuring new half-hour episodes on Monday, Tuesday, Thursday, and Friday, a one-hour TV movie mid-week, and, of course, the highly anticipated two-hour finale "Sozin's Comet" attracted nearly 20 million viewers, breaking records for the series' highest ratings ever and at the same time earning the top spot for broadcast and basic cable television for the week with kids and tweens.

The conclusion to the third season, where Aang faces an epic battle against the Firelord and comes to terms with his destiny, became the number-one telecast on broadcast and basic cable television for its week, with an average of 5.6 million viewers, some 200 percent higher than last year's like time period.  It likewise earned the highest ratings for Avatar ever with kids 6 to 11 years old and twwens, couple with triple-digit increases in almost all demographics.

The television movie called Avatar: Boiling Rock drew in an additional 4 million, while the new episodes had around 1.7 million viewers tuning in.  Combined, the finale plus the new episodes and the television movie reached 19 million total viewers.

The epic tale of Avatar: The Last Airbender chronicles the adventures of Aang, a boy who is torn between fulfilling his supposed destiny as the long-awaited Avatar and his desire to be just a regular kid. It was launched in February 2005.  Its popularity has inspired the 2010 life-action epic adventure called M. Night Shyamalan's The Last Airbender.  The television series creators Michael DiMartino and Bryan Konietzko will produce the film.

-Glenn L. Diaz, BuddyTV Staff Columnist
Source: Market Watch
(Image Courtesy of TV.com)

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