Advertising
Claire Beale on Advertising: The best agencies get creative in hard times
Here's a tale for our times. You might call it a tragedy. Unfortunately, it's true. Our story begins in a big London ad agency. Despite the darkening economic skies outside, there are fresh flowers in reception, free croissants and cappuccino in the agency caff and a Dunkirk spirit in the boardroom.
Inside Advertising
'Tis the season for thrifty TV ads
Monday, 15 December 2008
Des O'Connor and Ant 'n' Dec star in this year's big Christmas campaigns. Sophie Morris finds out why
Claire Beale on Advertising: There'll be few winners in this game of chance
Monday, 8 December 2008
Adland has a new game to play. It's the advertising lottery, and it's a game of principals. As everyone knows, principals can cost, and in recession they can cost you big.
Spinning Kaka scores winner for Sony
Monday, 8 December 2008
A footballing superstar and the world's biggest zoetrope were brought together in the making of Sony's latest cutting-edge television advert. Ian Burrell reports
Claire Beale on Advertising: With Cheil deal, Trevor Beattie goes global
Monday, 1 December 2008
If all goes to plan, by the time you read this, one of Britain's most famous admen will have inked a deal that sets his agency on the road to the rest of the world. Trevor Beattie is going global.
Ian Burrell: Why marketers must learn to ride new waves with silver surfers
Monday, 1 December 2008
Just look at him in his aviators and tux, a girl hanging off each shoulder, and spraying around the fizz like Lewis Hamilton on the podium at Silverstone. Except, of course, if you're a media planner, a brand manager or a marketing director you probably won't see this fellow at all because he's just too damn old.
The woman in charge of Britain’s biggest advertising agency
Monday, 24 November 2008
A recession may have taken hold in adland, but ‘bring it on’ says Farah Ramzan Golant, the gutsy head of Abbott Mead Vickers. By Ian Burrell
Claire Beale on Advertising: ‘Advertisers have had a stay of execution’
Monday, 24 November 2008
Spotted: a silver lining. Only sterling silver, but a lining nonetheless. And for once adland has the Government to thank.
Claire Beale's Best in show: Toshiba (Grey)
Monday, 24 November 2008
Grey Advertising doesn’t often find itself basking in praise. Particularly not for its creative work. But change has been on the agenda for 2008 and, just in the nick of time, they’ve unleashed an ad that has the industry taking notice.
A sponsored walk round the big top
Monday, 17 November 2008
Wily marketers have found that the tent now known as The O2 is providing the perfect schmoozing environment. Ian Burrell reports
Claire Beale on Advertising: A budget Christmas? Call in the ‘Hamster’
Monday, 17 November 2008
Jamie’s cooking cheese on toast, Twiggy’s partying in polyester and Richard Hammond’s been tempted back from the Arctic by the bargains at Morrisons. Shame. It’s going to be a crunchy Christmas, just look at the ads.
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