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Claire Beale on Advertising: The best agencies get creative in hard times

Here's a tale for our times. You might call it a tragedy. Unfortunately, it's true. Our story begins in a big London ad agency. Despite the darkening economic skies outside, there are fresh flowers in reception, free croissants and cappuccino in the agency caff and a Dunkirk spirit in the boardroom.

Inside Advertising

'Tis the season for thrifty TV ads

Monday, 15 December 2008

Des O'Connor and Ant 'n' Dec star in this year's big Christmas campaigns. Sophie Morris finds out why

Claire Beale on Advertising: There'll be few winners in this game of chance

Monday, 8 December 2008

Adland has a new game to play. It's the advertising lottery, and it's a game of principals. As everyone knows, principals can cost, and in recession they can cost you big.

Round and round: the zoetrope in Milan which displayed the pictures of
Kaka  for the Sony ad

Spinning Kaka scores winner for Sony

Monday, 8 December 2008

A footballing superstar and the world's biggest zoetrope were brought together in the making of Sony's latest cutting-edge television advert. Ian Burrell reports

Claire Beale on Advertising: With Cheil deal, Trevor Beattie goes global

Monday, 1 December 2008

If all goes to plan, by the time you read this, one of Britain's most famous admen will have inked a deal that sets his agency on the road to the rest of the world. Trevor Beattie is going global.

Ian Burrell: Why marketers must learn to ride new waves with silver surfers

Monday, 1 December 2008

Just look at him in his aviators and tux, a girl hanging off each shoulder, and spraying around the fizz like Lewis Hamilton on the podium at Silverstone. Except, of course, if you're a media planner, a brand manager or a marketing director you probably won't see this fellow at all because he's just too damn old.

Farah Ramzan Golant, chief executive of Abbott Mead Vickers, which holds the accounts for such brands as Sainsbury's, BT, Mars and 'The Economist'

The woman in charge of Britain’s biggest advertising agency

Monday, 24 November 2008

A recession may have taken hold in adland, but ‘bring it on’ says Farah Ramzan Golant, the gutsy head of Abbott Mead Vickers. By Ian Burrell

Claire Beale on Advertising: ‘Advertisers have had a stay of execution’

Monday, 24 November 2008

Spotted: a silver lining. Only sterling silver, but a lining nonetheless. And for once adland has the Government to thank.

Claire Beale's Best in show: Toshiba (Grey)

Monday, 24 November 2008

Grey Advertising doesn’t often find itself basking in praise. Particularly not for its creative work. But change has been on the agenda for 2008 and, just in the nick of time, they’ve unleashed an ad that has the industry taking notice.

Dressed to impress? David Campbell in the technology room at the O2, which is sponsored by the computing company NEC, creator of Papero the robot

A sponsored walk round the big top

Monday, 17 November 2008

Wily marketers have found that the tent now known as The O2 is providing the perfect schmoozing environment. Ian Burrell reports

Claire Beale on Advertising: A budget Christmas? Call in the ‘Hamster’

Monday, 17 November 2008

Jamie’s cooking cheese on toast, Twiggy’s partying in polyester and Richard Hammond’s been tempted back from the Arctic by the bargains at Morrisons. Shame. It’s going to be a crunchy Christmas, just look at the ads.

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