When new hybrids from Ford and Honda roll into showrooms this spring, drivers will find flashy dashboards that turn hypermiling into a videogame.
Ford and Honda's next-gen instrument clusters feature trees (a vine in Ford's case) that grow
more lush as drivers learn to hypermile — the fine art of maximizing fuel economy. Leaves grow like
crabgrass in springtime if you use a light touch on the accelerator and
go easy on the brakes. Drive like Jimmie Johnson and they'll wither
faster than General Motors stock.
The idea, says Honda VP Dan Bonawitz,
is "to help drivers improve their efficient driving skills by making
the hybrid experience more fun and rewarding."
It's easy to dismiss the LCD displays as gimmicks — and some have — but we're going see more of them. Auto designers, academics and
industry watchers say it won't be long before everyone's offering green
gauges in an effort to make us all greener drivers. Some automakers are even thinking about using emerging technology in in-car internet development to let people compare stats and compile "top score" leader boards to make green driving a social activity.
"That kind of eye candy has huge appeal to consumers," says Eric
Noble, president of The Car Lab, an auto industry consulting firm.
"They'll provide huge amounts of information regarding fuel economy.
There already are prototypes that are 3-D."
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