December
19The Great Gatsby Trap
MEMO:
TO: Baz Lurhmann
FROM: Peter Bart
As you complete your final promotional lap on “Australia,” Baz, you’ve let it be known that you now intend to take on another tough subject: A movie based on F. Scott Fitzgerald’s novel, “The Great Gatsby.”
My advice (unsolicited) on Gatsby can be summed up in two words: Think again.
Gatsby has been the basis for three movies, a play and even an opera and it never works. Having lived through one of the movies in 1974, I have some theories on why. I’m sure you don’t want to hear them but here they are:
There’s no story. Gatsby is an ill-formed character. Fitzgerald’s gorgeous writing doesn’t translate to the screen (neither did Hemingways).
The upshot: The 1974 project (which starred Mia Farrow and Robert Redford) ended up being a sell in search of a movie. Time Magazine picked up on this with its 1974 cover story entitled “The Great Gatsby Supersell.”
Pauline Kael, the heralded critic, once wrote: “Though the dreamy crushes of Fitzgerald’s doomed heroes are very appealing on the page, they don’t come across the screen.” Her comment was in response to another failed Fitzgerald epic, “The Last Tycoon,” directed by Elia Kazan.
The folks who shot “Benjamin Button” were smart enough to veer sharply away from the Fitzgerald short story on which it was based. They apparently “got” the Kael critique.
Fitzgerald projects always start with a dream. Ali MacGraw, then a superstar and Robert Evans’ wife, loved the novel and wanted to play the lead. Evans wanted to make it. His boss, Frank Yablans, was hesitant. At the time, Yablans was an innovative distribution man who had risen to the Paramount presidency, but he and Evans (who had once played Irving Thalberg in a movie) were often at odds. As Yablans remembers it, Evans promised a cast of Warren Beatty, Jack Nicholson and Ali.
Evans remembers it differently. He says (and Time Magazine stated it, too) that Beatty wanted to direct and asked Evans to play Gatsby. In any case, that plan didn’t work, nor did the Nicholson gambit.
Truman Capote was hired to write the script. All he did for his $100,000 payday was type the novel. I called Francis Coppola to start over and his draft was superb. I assumed we would go after Brando to play Gatsby – after all, Coppola and Brando had proved a damned good combination on “The Godfather.”
But things got weird. Ali MacGraw, who’d started the whole thing disappeared into the hills with Steve McQueen. Suddenly the Gatsby cast consisted of Redford and Mia Farrow and the director was a Brit named Jack Clayton.
The final movie was brilliantly marketed, but it was all style and no substance. The film grossed $20.6 million in the U.S., roughly $85.6 million in today’s dollars, which was better than the paltry $2 million grossed by “The Last Tycoon.” But it was like a rich souffle that lacked flavor and didn’t quite rise to expectations.
Baz, you may do better. You bring a great verve and flair to your films. But Gatsby can be a trap. An expensive trap.
Give it another think.
(Australia Photo by Evan Agostini AP)