The Globe offers marketing opportunities for every budget and need. Sometimes, that need is as simple as a display ad to announce a blow-out sale. Sometimes, it's a little more complex, and requires a cross-platform campaign that significantly increases reach and penetration. At still other times, marketers want to think outside the proverbial box--and it's during these times that The Globe's Marketing Solutions Group (MSG) shines.

MSG consists of dedicated category specialists whose goals are to devise fresh, compelling and effective marketing solutions. Working with Globe sales representatives or, in some cases, directly with advertisers, MSG members create custom-tailored packages that combine traditional advertising, content solutions, media relations strategies, product placement, promotions, events, interactive solutions and "viral" word-of-mouth programs.




MSG is also responsible for The Globe and Mail's newspaper special reports and magazine special reports. These highly focussed editorial sections give advertisers the opportunity to effectively target readers who are keenly interested in subjects that range from financial planning to summer getaways.

Whether creating publishing products that give advertisers new opportunities to connect with the right consumers or facilitating partnerships with other brands, MSG looks beyond the boundaries of traditional marketing to find those ideas best-suited to every one of our client's needs. What's more, MSG team members ensure that all components are delivered as turnkey solutions, regardless of whether they're strategic or creative initiatives. From execution to monitoring and reporting on results, our people excel in all areas of project management, and our goal is to ensure clients get the most mileage out of their media dollars.

In this section of GlobeLink, you'll learn a little more about the ways in which MSG can help you benefit from a non-traditional marketing solution. Get to know the MSG team, read some MSG case studies and, if you want to contact us directly, complete our MSG contact form. Still have questions? See our MSG FAQs.