TV.com: Where the Fans Run the ShowTM
A digital water cooler, TV.com is home to millions of television fans contributing and connecting via their favorite shows. From program ratings and episode reviews to forum posts and blogs, the fans provide almost all of the site's content—we simply give them a fun, easy way to interact with every show and the folks who love them.
TV.com's Lineup
- Interactive features enabling fans to express themselves via live chats, forums, blogs, videos, polls, reviews, ratings, and more.
- Exclusive content including interviews, episode streams, sneak-peek videos, behind-the-scenes footage.
- Editorial material, such as original webcasts, live-event coverage, seasonal features, and award programs, complements user-generated content and spawns additional fan feedback.
- In-depth show summaries, episode guides, cast bios, photos, news, and trivia on nearly 18,000 series ranging from The Family Guy to Grey's Anatomy.
- Industry assets including episode downloads, show clips, photos, headline news, local listings, and more.
Not only does TV.com give fans the interactive platform they need to express themselvesÑthe site also provides marketers with an engaging, relevant, and trustworthy environment to connect with these viewers in a meaningful way.
Benefits
- TV.com aligns advertisers with what's hot. No one else can put marketers in bed with today's hottest TV franchises and brands in such a relevant, efficient way as TV.com. The site's innovative, integrated marketing programs benefit advertisers and viewers alike.
- TV.com connects brands to relevant fans. Providing content on both broadcast and cable network shows, TV.com's neutral platform caters to fans of all types, from Grey's Anatomy and Lost lovers to Heroes and Gossip Girl fanatics. Advertisers can align their brand with the shows that resonate the highest among their target audience.
- TV.com attracts super influencers. 85% enjoy sharing information about brands/products with friends; 61% will tell friends/family right away about a new product they like; and 52% state they know the pros and cons of brands/products they use better than the companies themselves.1
Audience Profile2
- Female: 55%; Male: 45%
- Average age: 34; Median age: 32
- Ages 18-34 years: 45%; Ages 18-49 years: 72%
- Average household income: $78,423
- Watch TV on average: 21 hours/week
- Visit TV.com throughout the week to get show and actor details: 61%
- Discuss plot details with others: 66%
- Notice the brands and products consumed in a show: 47%
- Watch TV shows online: 64%
Sources: 1) CNET Networks Entertainment and Starcom MediaVest Group Youth Study, 2006; 2) TV.com Audience Profile Study, January 2008
Email GEL-AdSales@cnet.com for more details.
