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Nick's 'AVATAR' Animation Series Finale Scores Big Ratings
July 23rd, 2008 11:48 AM by Kyle Luna

'Avatar' Ratings News

Nickelodeon's hit television animation Avatar: The Last Airbender ended its highly anticipated Third Season with a huge draw.

The program scored the original series' highest ratings ever, and earning the number-one spot on broadcast and basic cable television for the week with kids and tweens.

The Season Three finale, broadcast as a four-part two-hour television special entitled "Sozin's Comet" (Sat., July 19th, 8:00pm ET/PT), wrapped up an entire week of new, half-hour episodes of Avatar: the Last Airbender. The Season/Series Finale found the program's four traditional heroes--Aang, Katara, Sokka & Toph--pooling their resources and gathering their strength for one final battle against the Fire Nation.

While a truly evil and seemingly unstoppable Fire Lord Ozai and his menacing daughter, Princess Azula, proclaim political authority over the rest of the planet; allegiances for turning the tide and restoring the balance of the world conspire to save humanity. The entire week's new Avatar episodes, including the Saturday evening season finale, reached an astounding 19.0 million Total Viewers, combined.

The weeklong television event, called "Countdown to the Comet," also included a one-hour TV movie mid-week entitled "The Boiling Rock" (Wednesday, July 16th, 8:00pm ET/PT). During which, fans of the cartoon were treated to a well-written and well-plotted tale of heroism and friendship as the most unlikely of tag-teams--the humorous Sokka, the all-too serious Zuko--partnered their wits to break into (and out of) a rival group's most high security prison system. Much like the other episodes which aired in the previous week, "The Boiling Rock" devised a clever combination of martial arts action, character stratagem and actionable dialogue.

Ratings highlights for Nick's Avatar week include:

-- The season/series finale, "Sozin's Comet," was one of the top five telecasts on broadcast and basic cable television for the week of 7/14 - 7/22/08, averaging 5.6 million Total Viewers (P2+), reportedly up +195% over last year's time-period.

-- "Sozin's Comet" earned the highest Avatar: the Last Airbender ratings ever with the Kids 6-11 and Tweens 9-14 viewing audiences, exhibiting triple-digit increases in all kid and tween demographics. The television special averaged an 8.9/1.9 million K6-11 (an phenomenal increase of +123%), and a 9.2/2.0 million Tw9-14 (+229%).

-- The Wednesday, July 16th episode, "The Boiling Rock," drew 4.0 million Total Viewers, according to reports, and averaged a 6.9/1.4 million K6-11 (+86%), and a 7.1/1.5 million Tw9-14 (+122%) household and audience delivery.

-- The Thursday, July 17th episode, "The Southern Raiders," which tracked warrior girl Katara's vengeful mission to scout out the killer of her long-deceased mother, earned 4.2 million Total Viewers. This episode, like other Avatar items on Nick, ranked as one of top fifteen programs in all of basic cable for the week.

-- The Friday, July 18th episode, "The Ember Island Players," which served as one of the most entertaining recap-episodes many fans of the show can remember, raked in 4.5 million (P2+) viewers.

-- On average, the weeklong Avatar premieres earned a 7.6/1.7 million viewership among the highly valuable Tween 9-14 audience (+130%); a 7.3/1.5 million return with Kids 6-11 (+83%); and 4.6 million among Total Viewers.

-- The new Avatar: the Last Airbender online Game of the Week, as published on Nickelodeon's website, Rise of the Phoenix King generated almost 815,000 game plays (recorded 7/17 - 7/20/08) and in only three days, became the number-two online game for the stated week.

-- During last week's string of new-to-air premiere episodes, the Avatar: the Last Airbender animated series became the number-one message board visited on the Nickelodeon website (

on Nickelodeon: Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does.

The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films.

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