• Japan

    Last Year, Japanese Game Market Experienced Shrinkage

    According to Famitsu's publisher Enterbrain, the Japanese game market is, like a frightened turtle, getting smaller compared to last year. But what was the biggest selling game hardware? Games?

    The data for 2007 reflects the period from January 1, 2007 to December 3, 2007. The data for 2008 reflects the period from December 31, 2007 to December 28, 2008. One hundred yen is the equivalent of US$1.08.

    2007 Market Size (Figures Are Approximate)
    Hardware: ¥327.41 billion
    Software: ¥360.54 billion
    Total: ¥687.95 billion

    2008 Market Size (Figures Are Approximate)
    Hardware: ¥250.5 billion
    Software: ¥332.12 billion
    Total: ¥582.61 billion

    2008 Hardware Sales
    • Nintendo DS (DS, Lite, DSi)
    2008 estimate: 4,029,804 units
    Total estimate: 25,135,276 units

    • PSP
    2008 estimate: 3,543,171 units
    Total estimate: 11,078,484 units

    • Wii
    2008 estimate: 2,908,342 units
    Total estimate: 7,526,821 units

    • PLAYSTATION 3
    2008 estimate: 991,303 units
    Total estimate: 2,664,366 units

    • Xbox 360
    2008 estimate: 317,859 units
    Total estimate: 866,167 units

    Top 5 Software Sales
    1. Monster Hunter Portable 2nd G (PSP)
    2008 estimate: 2,452,111 copies
    Total estimate: 2,452,111 copies

    2. Pokémon Platinum
    2008 estimate: 2,187,337 copies
    Total estimate: 2,187,337 copies

    3. Wii Fit
    2008 estimate: 2,149,131 copies
    Total estimate: 2,967,297 copies

    4. Mario Kart Wii
    2008 estimate: 2,003,315 copies
    Total estimate: 2,003,315 copies

    5. Super Smash Bros. Brawl
    2008 estimate: 1,747,113 copies
    Total estimate: 1,747,113 copies

    2008年国内ゲーム市場規模は約5826億1000万円(エンターブレイン調べ) [Famitsu]

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