Macworld 2009

A Stevenote at CES? Don't hold your breath.

(Credit: James Martin/CNET News)

A report that Apple is planning a visit to CES next year had eyes rolling Friday morning from Las Vegas to Cupertino.

Cult of Mac reports, citing a source with "friends at Apple," says that Apple is planning to "go large" at CES 2010, now that Macworld is out of the way. The source called it a "done deal," noting that since Apple is really more of a consumer electronics company these days, the Consumer Electronics Show makes more sense.

Too bad nothing else in this report makes sense. Apple has never liked to participate in big industry conferences, steadily backing out of things like NAB and now Macworld in favor of holding its own events. Apple executives and managers rarely even show up at the kind of low-key industry roundtable discussions and panels that almost every other company in this industry adores.

Apple explained its decision to leave Macworld by saying that it doesn't need trade shows anymore to get its message across, given its network of retail stores. And Apple's Phil Schiller hinted that the company wasn't crazy about the idea of having to tailor news and product introductions around an early-January event, such as Macworld or CES.

The report says "if Apple were to be a presence at CES -- with Steve Jobs possibly giving a keynote speech -- it would no longer have to compete with CES for press attention." But that's not true at all; CES is so huge, that companies compete desperately with each other for attention at the show, adorning taxicabs with their logos, throwing lavish parties, and giving out all manner of silly free prizes.

Jobs would certainly make a splash at CES, but Las Vegas doesn't seem like his kind of town.

Updated 4:55pm - AppleInsider is also reporting that Apple plans to attend CES next year, so perhaps there is more to this story than I initially thought, stay tuned. Others think that the CEA, which puts on CES, is merely planning to have a booth or pavilion next year that focuses on the Mac and Apple in hopes of drawing Macworld exhibitors to Las Vegas.

Macworld attendees listen to IDG's Paul Kent (standing, left) discuss the future of Macworld.

(Credit: Tom Krazit/CNET News)

A middle-aged man in a faded NeXT T-shirt raised his hand for the microphone. If IDG wanted to save Macworld, he said, it should hold a "schwag-fest," where Macolytes could bond over swapping tchotchke from Macworlds past.

The Mac community had its say Wednesday night, at least for one evening. Whether IDG, the organizer of Macworld, takes up the suggestion is another question.

IDG World Expo vice president and general manager Paul Kent hosted the discussion, which saw several hundred people pack into a room at San Francisco's Moscone Center to discuss the future of the event.

IDG has a few of its own ideas for next year's show. Kent revealed that next year's Exhibit Hall at Macworld will be free for those attending this year's show; a similar pass cost $25 this year. The New York Times' David Pogue has committed to give "The Anti-Keynote," which presumably will be one of Pogue's trademark song-and-dance satirical routines. And 60 companies have pledged their support, including Hewlett-Packard, Microsoft, and Intuit.

But there is no plan right now beyond 2010. Kent confirmed our story that Apple's decision caught IDG totally by surprise, speaking often of the "new business reality" that has been thrust upon the company in a very short period of time.

It sounded like Kent would like Macworld to get younger, capitalizing on the popularity of the Mac with the under-30 set, who were sorely underrepresented during Wednesday's meeting. He suggested future Macworld shows as music or art festivals, showcases for digitally created art.

That suggestion was met with a lukewarm reception by meeting attendees who seemed to want IDG to focus on preserving the existing community. A handful of suggestions included:

• Smaller, more focused meetings held more frequently in multiple locations. New York, Boston, and Texas were mentioned: Kent said IDG was committed to San Francisco for the 2010 show but had no commitments beyond that.

• A return to Macworld as a conference for professional users of Mac technology, such as educators and design professionals. That category used to be the most significant portion of Apple's customer base but has been neglected over the past few years, as the Mac drew more and more consumer attention.

• Developing a way to let exhibitors know that their products were purchased online by someone who saw them at Macworld, giving them a reason to keep coming back.

Despite having to scramble in the aftermath of Apple's decision to leave Macworld, IDG and the Mac community have plenty to time to consider what lies in store for 2011 and beyond.

And although Apple seems to think it can reach the majority of its customers through its growing network of Apple retail stores, several attendees expressed a desire for the type of interaction that they can't get at those stores: deep, meaningful conversations with fellow technology enthusiasts who share similar passions and knowledge of the Mac. That bodes well for the conference because it would seem that those people are willing to travel and pay some sort of fee for the experience.

One interesting thing: not a single attendee or IDG employee at the town hall meeting mentioned the iPhone, even though several attendees checked their e-mail throughout the hour-long discussion on iPhones. Macworld offered a session on the iPhone during this week's conference, but if that segment of Apple's business continues to grow there's an awful lot of territory there to explore that has only been done at local levels, such as the iPhone Dev Camp.

Click here for more Macworld Expo coverage from CNET News.

IDG will have some big shoes to fill without Apple at Macworld: will people still want to come?

(Credit: Tom Krazit/CNET News)

Macworld Expo will go on in 2010 without Apple's participation, but what will it look like? And will anybody show up?

We might get an idea Wednesday evening, when IDG World Expo plans to hold a town-hall style meeting open to Macworld attendees to solicit ideas for the future of the show. Apple stunned IDG in December with its decision to pull out of the show completely. It also pulled CEO Steve Jobs from his usual starring role and had Phil Schiller deliver what was widely considered one of Apple's most lackluster Macworld keynote speeches in years.

A handful of conference goers interviewed following Tuesday's final keynote address from Apple cautiously endorsed the idea of an Apple-less Macworld, but said a lot would depend on how the show itself is constructed.

Northern California resident Peter Speros, a cable technician in San Bruno, figured he would definitely stop by next year's show, since it's basically in his back yard. Speros has attended several Macworld Expos to get tips and information regarding his photography hobby, not so much for the Apple experience itself. Still, "it will be a shame not having Apple," he said.

Macworld has always been about more than Apple to a certain degree: it's a gathering place for the famously tight Mac community to swap stories, ideas, and have fun, said Sterett Prevost, leader of the Tucson, Arizona, Mac users group. "I go to Macworld Expo for the Mac community, rather than Apple," he said.

But if Apple isn't there to bankroll Macworld--the company is estimated to spend $25 million on the show and its booth is easily four times the size of any other--will there still be a place for the community to go? Lili Hampel, who came all the way to San Francisco from Melbourne, Australia, for Macworld 2009, isn't so sure.

"It's different without Apple; it would be a big difference," she said. Her partner, Les Posen, gives technical presentations on Apple's Keynote software during Macworld, and their attendance at future events would depend at least in part on whether the instructional sessions that are a big part of Macworld would continue.

Still, "we come here to meet people," Hampel said.

That means if IDG can find a way to keep Macworld profitable without Apple's contributions, there might be a way to keep a small core group of Mac loyalists coming to San Francisco each January for Macworld. Macworld 2011 will probably have to be in something much smaller than the cavernous Moscone Center, which might bring the community closer together but would likely doom the show's chances of remaining a must-see destination on the technology media calendar.

Photos: Inside Macworld 2009

Click here for more Macworld Expo coverage from CNET News.

At the Macworld 2009 keynote presentation this morning given by Phill Schiller (Steve Jobs was absent this year due to widely reported health issues), one of the more exciting new software developments was to the iLife suite of software for Mac.

(Credit: Apple)

Long touted as the comprehensive suite from Apple to manage your digital lifestyle, iLife includes the popular Mac apps iPhoto, iMovie, GarageBand, iDVD, and iWeb. Over the course of the speech, several enhancements to each software were given screen time, and many of the new features were those long requested by fans as well as innovative new features from Apple's developers.

New enhancements to iPhoto included two new ways to organize photos. Faces, which includes face recognition technology, lets users search across folders of photos by matching with the face of a friend or family member to get all the images that include a specific person. Places uses the location technology now available in iPhone 3G and in some digital cameras to organize where your pictures were taken. Along with the new search and organization capabilities, iPhoto now lets you quickly post to Flickr and Facebook, offers more advanced image-editing tools, and lets you illustrate your vacation photos using a slick-looking feature called Travel Maps. The Travel maps can also be used to make photo books using Apple's previously announced paid photo album making features.

iMovie also received several new features and enhancement tweaks including more themes to give your movies a different, elegant feel and a precision editor for more professional-looking digital movies. One of the more amazing parts of the keynote speech was the demonstration of iMovie's new video stabilization features which takes a user's shaky handheld video recording and makes it a almost as smooth as if the camera were riding on a rail. New title fonts and transition effects will delight iMovie hobbyists and a new browser makes it easy to find the recordings you want for your movie.

One of the more interesting feature enhancements involved GarageBand's new learn-to-play instrument features. Interactive piano and guitar lessons let you learn at your own pace, showing finger positions and HD videos of instructions so you can practice playing along. But the more interesting addition was the ability to learn songs from the actual artists who played them. Artist lessons (sold separately) lets you learn songs by watching videos of the artists themselves as they take you through the process of playing some of their songs. Famous artists like Nora Jones, Sting, Ben Folds, Sarah McLachlan, and others take you through each step. New sounds and amps were also included in the update to give you more variety in your music.

The iWeb application added better drag-and-drop Web design capabilities and several dynamic widgets you could include on your Web site. Improved features included easier page management and publishing options as well as fun additions like the ability to notify your Facebook friends when your site has been updated.

Overall, we think the expanded feature list for each program and usability tweaks make this updated suite worth looking into if you have interest in this project- and hobbyist-based suite. Single users who already own iLife '08 will be able to update for $79, and if you want to be able to install it on up to five computers, you can get the family pack for $99. iLife '09 will only work if you have Mac OS X 10.5.x Leopard installed, so those with older systems might like the Mac Box Set, which includes iLife '09, Leopard, and iWork '09 all in one box for $169. iLife '09 will become available at the end of January.

Add new songs to your iPhone over 3G.

(Credit: Corinne Schulze/CBS Interactive)

Though the addition of DRM-free music is grabbing the most iTunes headlines, there was more music news at the Macworld 2009 keynote on Tuesday.

Apple Vice President of Worldwide Product Marketing Phil Schiller also announced that beginning Tuesday iPhone users will be able sample and wirelessly download iTunes tracks over AT&T;'s 3G network or EDGE. Previously, iTunes song downloads, unlike apps, were available only over a Wi-Fi connection.

The process works relatively well, though we encountered a couple of hiccups. Like with the iTunes Apps store, you must use Wi-Fi or a wired connection to your computer to download songs over 10MB. When we tried downloading a longer song, we received a warning message advising as such. During our first download, our connection was interrupted once. We were able to reconnect and continue the download

We tried downloading a 6.4MB song over 3G. It took about one minute and 15 seconds, which is about the same as a Wi-Fi download. We then downloaded a 7.2MB over EDGE. As expected, it was painfully slow--after all, EDGE basically is dial-up speed. It took about 20 minutes to get our song, which is too long to bother in our opinion.

With its launch of iPhoto 09, Apple has begun showing some reasons why it's worth enduring the hassle of geotagging your photos.

It's generally not easy right now to label your photos with information about where you took the pictures--the process usually is done with special software to marry the photos with location data taken from a separate GPS receiver.

Phil Schiller, Apple's senior vice president of worldwide product marketing, demonstrated geotagging in iPhoto 09 at Macworld 2009.

(Credit: James Martin/CNET Networks)

Phil Schiller, Apple's senior vice president of worldwide product marketing, demonstrated what you can do with iPhoto at the Macworld 2009 keynote Tuesday.

iPhoto 09 works best with photos that already have been tagged. That's getting more common, as GPS hardware support becomes less of a rarity. For example, Nikon's Coolpix P6000 has a built-in GPS receiver, and Nikon has begun selling its GP-1 GPS receiver, which can plug into its SLR's flash mount so location data is embedded in the photo. Apple's iPhone can geotag its own photos, and camera manufacturers say GPS support in cameras has become a matter of when, not if.

But the software also can help you tag your own images. Clicking a photo flips it over, letting you type in a location, then showing the spot using a map. (Google supplies back-end mapping services). Helpfully, iPhoto then can spread that location data to other photos with similar time stamps, and they can be bundled together into a group called an event.

OK, but what can you do?
Once you have geotagged photos, what can you do with them?

For one thing, sift through them geographically using iPhotos' new Places interface. Viewing an iPhoto event can show an associated collection of pushpins on a map, and clicking each pin shows the photo.

For another, you can search for photos based on where you took them, not on whatever filing system you might use. iPhoto can handle geographic hierarchies, so if you labeled a photo with "Eiffel Tower," it'll find it with a search for "France" or "Paris."

Updated at 4:30 p.m. PST with details on the file formats Apple is using.

Apple and the three largest music labels didn't take any half steps in walking away from copy-protection software at Macworld 2009 Tuesday.

Apple could have announced, as expected, simply that the iTunes Store would begin offering songs stripped of digital rights management from now on. Instead, the country's largest music retailer secured licenses that will enable users to upgrade their existing DRM-wrapped music and strip it of the controversial software--but it's going to cost them.

An Apple spokesman offered more details: Users of iTunes can now upgrade their music libraries with a click of a button. For an additional 30 cents per song, a user can receive a DRM-free version of their existing tracks at a 256-kbps bit rate.

The iTunes files will still be in Apple's preferred AAC format, not the more widely supported MP3. But as Matt Rosoff points out, a lot of recent digital music products do support the AAC file format, including Sony's newer Walkman players and Microsoft's Zune and its next version of Windows Media Player.

Starting Tuesday, Apple will offer 8 million DRM-free songs and will add another 2 million by April. The hold-up for the remaining songs is due to licensing issues, according to my sources.

Photos: Jobs fill-in touts media, MacBook updates

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I'm not going to gripe about that. Those kinds of details work themselves out, and it's impressive that Apple and the major labels--Universal, Sony BMG, and Warner--worked out a deal for the 8 million.

With the move, Apple's iTunes is also making its strongest foray into interoperability. From now on, iTunes' music should play on any digital player, meaning iTunes users don't have to worry about their music libraries being locked out of some future digital music player.

Apple had already offered DRM-free music from EMI, the fourth-largest music label, at a higher bit rate for a premium price.

Click here for more Macworld Expo coverage from CNET News.

Pre-Macworld buzz suggested that both a new Mac Mini and a 17-inch unibody MacBook Pro laptop were in the offing from Apple Tuesday on the hardware front.

It seems that the moldy old Mac Mini will stick around for at least a little longer, but the 17-inch MacBook Pro did indeed receive an update to the new all-aluminum chassis Apple debuted on its smaller 13-inch MacBook and 15-inch MacBook Pro this past October.

Along with the new chassis, an improved display, and a glass trackpad (all things we've seen before), Apple has brought a few other changes to its highest-end laptop:

The 17-inch MacBook Pro gets a new chassis with improved display technology.

(Credit: James Martin/CNET Networks)

Glossy and matte display options
The new 15-inch MacBook Pro came with a glossy screen that many people found too reflective. Apple will now offer a $50 matte finish option for the 17-inch MacBook Pro, for those who'd rather do without all of that extra light. We're happy about this option, and we expect that many others will be as well.

We're posting live updates from Macworld 2009 at San Francisco's Moscone Center, where Apple's senior vice president of worldwide product marketing, Phil Schiller, is delivering the keynote speech.

Phil Schiller takes the stage to deliver the keynote speech at Macworld in San Francisco.

(Credit: James Martin/CNET Networks)

8:55 a.m. PST: We're live inside the Moscone Center for Macworld 2009, having braved the elbows of the friendly media hordes and the rather aggressive ushers. The room is fairly full, but the line outside this morning seemed a little smaller than usual, unless IDG did a better job of herding the masses in early. The pre-keynote music is skewing more current than usual before a Jobs keynote, with Death Cab for Cutie and the like, which maybe gives us an idea of what Phil Schiller uses to warm up.

9:03 a.m.: We just got the cell phone warning message, which probably gives us a five-minute window or so. They turned up the volume for Coldplay's "Life in Technicolor," and I'm assuming we're getting close.

9:04 a.m.: The lights dim as the song ends, and Apple's Phil Schiller takes the stage to start Macworld 2009. He appears to be rocking an all-denim ensemble. It's a little hard to tell from here. "I'm so personally excited to be the one delivering Macworld 2009 to you. I'd like to thank everybody for showing up," which gets a chuckle.

9:06 a.m.: Phil's first topic is the general state of Apple, talking about some of the new Apple stores that the company has opened overseas, such as Beijing and Sydney. He's gushing about some of the new store designs. "I can't imagine any other company delivering something like that." Every week, 3.4 million customers visit an Apple store around the world. "That's 100 Macworlds each and every week," a clear pointer to Apple's decision to make this its last Macworld.

9:07 a.m.: Phil's going to start with the Mac, and he seems to be hinting that's all we're going to talk about today. Last year was the best year for the Mac in Apple's history, he said, growing faster than the industry based on what Phil calls Apple's best product line ever. Phil has three new things he's going to cover.

Updated at 10:00 AM Pacific.

Six months after announcing its intention to bring SlingPlayer to the iPhone 3G, Sling Media has another announcement to make--just not the one you're wishing for.

SlingPlayer Mobile for iPhone isn't ready yet, Sling said on Tuesday, but it is on its way.

Like SlingPlayer Mobile for Windows Mobile, Palm, Symbian, UIQ, and BlackBerry (beta) platforms, this iPhone version will let you access one or more Slingboxes from your mobile device, and watch your TV stations on-the-go. It will also be compatible with the iPod Touch.

You'll also be able to manage your DVR from the iPhone, and can synchronously add and remove favorite channels directly from the phone's interface--a first for the SlingPlayer Mobile line.

In our demo, the client streamed live, high-quality video of stations like MTV and TBS on both Wi-Fi and the iPhone's 3G network. Swiping the screen horizontally advances you through favorite stations, and flicking up and down rotates through all your home channels.

Sling Media says it will submit the file to the iTunes AppStore by the end of the first fiscal quarter. While Sling Media shared no firm price tag, it could mirror the $29.99 lifetime fee of SlingPlayer Mobile on other platforms.

Before getting too excited, just remember that Apple has been known to kill promising apps, ostensibly for the crime of a large data transfers. SlingPlayer Mobile for iPhone could suffer the same fate. Assuming it doesn't, the client still faces competition from Orb, whose full version, OrbLive, delivers live TV and media stored on your PC for $10.