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How to win an MCV Award

Retail
Jan 24 2008

The MCV Industry Excellence Awards return on Thursday, April 10th. But what are the categories, and how does anyone win? Below, we provide a comprehensive guide to the five much-coveted awards in the Retail category: Independent Retailer, Specialist Games Retailer, Entertainment Retailer, Star Store and Online Retailer...

INDEPENDENT RETAIL

Who is eligible for this award?
This award is open to any independent games or computer retailer active on the High Street or online. A solus store can win, but the retailer must not have more than 50 outlets in total.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Customer service
● Product knowledge
● Range
● Window and in-store merchandising

How do I make my opinion heard?
MCV readers can put a particular store forward simply by emailing mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

SPECIALIST GAMES RETAILER

Who is eligible for this award?
This award is open to any specialist games retailer active on the High Street or online.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Customer service
● Product knowledge
● Range
● Window and in-store merchandising

How do I make my opinion heard?
MCV readers can put a particular store forward simply by emailing mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

ENTERTAINMENT RETAILER

Who is eligible for this award?
This award is open to any High Street or online retail chain specialising in entertainment products, with more than 50 High Street outlets in total.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Customer service
● Product knowledge
● Range
● Window and in-store merchandising
● Commitment to streetdates and an orderly market
● Marketing activity

How do I make my opinion heard?
MCV readers can put a particular chain forward simply by emailing mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

STAR STORE

Who is eligible for this award?
This award is open to a single local branch of any retailer of computer and video games products – inclusive of specialist independents and chains.

How is this award won?
MCV will take soundings from the industry and, importantly at this stage, direct instruction from retail management – who will nominate their top stores, before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Sales performance
● Product knowledge
● Customer service
● In-store merchandising
and compliance

How do I make my opinion heard?
MCV readers can put a particular store forward simply by emailing their nomination to mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

ONLINE RETAILER

Who is eligible for this award?
This award is open to any retailer which has a significant online offering of computer and video games.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from online retailers, suppliers or general readers before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Customer service and delivery
● Product knowledge and range
● Commitment to streetdates and an orderly market
● Games-specific
marketing activity
● Sales growth

How do I make my opinion heard?
All MCV readers can put a particular retailer forward simply by emailing their nomination to mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

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