Software as a Service Market Will Expand Rather than Contract Despite the Economic Crisis, IDC Finds
26 Jan 2009
January 26, 2009 – Recent IDC surveys and customer interviews support the
finding that the harsh economic climate will actually accelerate the growth
prospects for the software as a service (SaaS) model as vendors position
offerings as right-sized, zero-CAPEX alternatives to on-premise applications.
Buyers will opt for easy-to-use subscription services which meter current use,
not future capacity, and vendors and partners will look for new products and
recurring revenue streams. As such, IDC has increased its SaaS growth
projection for 2009 from 36% growth to 40.5% growth over 2008.
"With a broad slowdown across IT sectors, businesses
are increasingly bearish about their short-term ability to invest, whether for
stability, growth, or cost savings down the road," said Robert Mahowald,
director, On-Demand and SaaS research at IDC. "But SaaS services have benefited
by the perception that they are tactical fixes which allow for relatively easy
expansion during hard times, and several key vendors finished the year very
strong, reporting stable financials and inroads into new customer-sets."
Additional findings from the IDC study include:
- By the end of 2009, 76% of U.S. organizations will use
at least one SaaS-delivered application for business use.
- The percentage of U.S. firms which plan to spend at
least 25% of their IT budgets on SaaS applications will increase from 23% in
2008 to nearly 45% in 2010.
- This market's growth prospects will accelerate the
shift to SaaS for the whole value chain as the promise of a recurring revenue
stream, and the opportunity to tap OPEX and project-related dollars, will
benefit the whole SaaS ecosystem.
- While demand for SaaS is strongest in North America,
new contracts from customers in Europe, Middle East, Africa (EMEA) and Asia/Pacific
(excluding Japan) also look particularly positive, and IDC expects that by
year-end 2009, nearly 35% of worldwide revenue will be earned outside of the
- On the downside, IDC interviews with SaaS providers
highlighted several issues, such as cash-flow shortfalls related to slow-paying
current clients, liquidity challenges stemming from tight credit at lenders,
and — on the horizon — limited resources to scale up with expanded
infrastructure to support new customers and new service offerings.
The IDC study, Economic Crisis Response: Worldwide
Software as a Service Forecast Update (IDC #215504) augments
other revised IDC forecasts by offering a post-2008 financial crisis update for
the worldwide SaaS market, and specifically updates Worldwide Software on
Demand 2008–2012 Forecast and 2007 Vendor Shares: Moving Toward an On-Demand
World (IDC #213197,
For more information, contact: