PRESS COVERAGE

Recent Highlights 2008

"Former Nick Chief Scannell Joins Sí TV Board"

Multichannel.com, January 2008
Herb Scannell, former president of Nickelodeon Networks and vice chairman of MTV Networks, has joined the board of Sí TV, officials said Tuesday.
Currently, Scannell is co-founder and chairman of Next New Networks, a next-generation television/ video company distributing content over the internet for targeted communities, such as Barely Political (political comedy), Indy Mogul (filmmaking) and Channel Frederator (animation).

"Cox adds Sí TV in Arizona"

Multichannel.com, January 2008
Sí TV said it has launched on Cox Communications in Arizona, starting in the Phoenix area on Dec. 19, and is headed toward statewide carriage on Cox by mid- 2009.

"Sí TV Salutes Influential Latino Leaders"

Multichannel.com, November 2008
Multiplatform Initiative Starts in California
Sí TV is launching "Take the Lead," a multiplatform initiative to celebrate the achievements of prominent Latinos in the fields of entertainment, politics, business and community action and mentor the next generation of Latino leaders, officials said Thursday.

"Sí TV Launches Multiplatform Effort Highlighting Latino Leaders"

Multichannel.com, November 2008
Capitalizing on the growing clout of Latinos in the U.S., English-language youth network Sí TV this week will launch multiplatform initiative Take the Lead, which highlights the achievements of Latino leaders in several professional fields including politics, entertainment, business, community affairs and journalism.

"The Primary Tasks for Mark Turner"

cmoessentials.com, October 2008
Advertisers and marketing executives can greatly benefit from learning more about how targeting acculturated Latinos via English-language multimedia options is growing in importance.
That's one of the primary tasks for Mark Turner, director of advertising sales at Sí TV, the Latino-themed, English-language pay television channel.

"Carrillo: Sí TV's Latina voice at the DNC"

calstatela.edu, October 2008
Thanks to winning her own nomination process, CSULA alumna Wendy Carrillo was selected to "crash" the Democratic National Convention as a national political correspondent for www.sitv.com and www.votolatino.org.

"Quality Trumps Language When Seeking Hispanic Viewers"

Broadcastingcable.com , October 2008
"60% of Latinos were born here, American born Latinos watch TV primarily in English," said Michael Schwimmer, CEO of Sí TV, adding that while many of these viewers want to retain a cultural connection to their home country, they do not necessarily associate themselves as being from that country.

"Model Latina: Caban Wins Sí TV's Show and a Modeling Contract"

Mysanantonio.com , October 2008
New Yorker Jessica Caban was named the grand prize winner of Sí TV's "Model Latina," a reality show where 20 contestants vied for a modeling contract while undergoing weekly challenges to prove their talents to the show's judges.

"Model Latina: Two New York Girls vie for the Grand Prize"

Mysanantonio.com , October 2008
The contestants on Sí TV’s "Model Latina" were challenged to prove they had it all - good looks, style and a passion for their Latino culture.
The reality show that put contestants in a Los Angeles house while they competed each week in various challenges showcasing their photogenic skills and spokes model talents is nearing its end.

"Voto Latino & Sí TV Crash the Parties at DNC & RNC"

Corrientelatina.com , September 2008
With their award-winning "Crash the Parties" initiative, Voto Latino & Sí TV extensively covered the DNC & RNC Conventions; convention reports from DNC correspondent Wendy Carillo and RNC correspondent Michael Monrroy can be viewed at SITV.COM

"One Label Does Not Fit All"

Washington Post, September 2008
Isn't language a proxy for identity? For all the hand-wringing among English-firsters over the supposed menace of Spanish to American cohesiveness, a young all-English cable network called Sí TV looks for its Latino audience on the premise that most under-30 Latinos and nearly all U.S.-born Latinos are bilingual or favor English.

"Billete A Las Grandes Ligas"

People en Español , September 2008
Quién dijo que los sueños ne se cumplen? Sólo hay que preguntarle al grupo de rock Low Luster League, que tras competir con otras 14 bandas resultó el ganador del prgrama Jammin (Sí TV). "Haber ganado la competencia fue fascinante", Hapa Martinez, vocalista y lider del trio que completan Oakie Granados (centro) y Latus Murillo, percusionista y bajista repectivemented.

"Cable Coverage from New Angles"

The Washington Post, August 25, 2008
News networks have been aligning themselves politically for some time - Fox News to the right, MSNBC more and more to the left. And now, some niche networks are about to take an even more personal approach to covering the conventions.

In an online contest, a young Republican and a young Democrat, each armed with a mike and lot of enthusiasm, beat out 148 other would-be reporters for the chance to work as embeds at their respective party conventions for Sí TV, a fledgling English-language network geared toward young Latinos.

"Sí TV Pitches Hi-Def VOD"

The Hollywood Reporter, August 25, 2008
Net's Offering Is First Package Targeted to Hispanic Audience

After going all-HD last year with its original production.

Sí TV is rolling out a new on-air look inspired by pop art and iconography derived from the Latino cultures served by the cable network. The Network, which targets 18-to 34-year-old English-speaking Latinos in the U.S., said the look is designed to break through a cluttered TV landscape and "speak to a new generation of Latinos whose lives blend fluidly between traditional Latino and American cultures."

"Latino Vote Highlighted in 'Crash the Parties'"

KUSA, August 26, 2008
The Democrats are counting on the Latino vote to help them win back the White House this November, and this convention is hosting some young first-time reporters who are following that aspect of the DNC story in a very unique way.

"NAMIC Announces Winners of 2008 Excellence in Multi-cultural Marketing Awards"

NAMIC, August 19, 2008
Winners of the 2008 Excellence In Multi-Cultural Marketing Awards (EMMA) competition were announced today by NAMIC (National Association for Multi-ethnicity in Communications).

"Lovely & Latina"

Mas Bakersfield, August 13, 2008
Fashion may be fickle, but there's one face that isn't going away: that of the Latina model.

Television has taken notice, and on July 27, "Model Latina" - dubbed the first modeling series "where couture meets culture" - premiered on Sí TV.

"Time Warner, FiOS Demand Sí TV HD Fare"

Multichannel News, July 28, 2008
Net's 'Model Latina,' 'Jammin 2' Available On Demand

SíTV is making select high-definition programming available to the on-demand packages offered by Time Warner Cable and Verizon's FiOS TV.

"Miami Girls Compete on 'Model Latina'"

Miami Herald, July 25, 2008
Avid watchers of America's Next Top Model who wish the show had more Latinas among its contestants should catch Sunday's premiere of Model Latina on SíTV to satisfy their cravings for Hispanic beauties.

"Forty Under Forty"

Multichannel News, July 21, 2008
Lisa Black
Senior VP, Marketing and Digital Media, SíTV

Lisa Black spearheads the development and implementation of the marketing strategy for SíTV's programming and the SíTV digital network, which encompasses online, broadband, wireless and video download initiatives.

"Local Woman to Appear on 'Model Latina'"

Lancaster Era, July 14, 2008
Stephanie Pagan has insomnia to thank for her appearance on the reality TV show "Model Latina," premiering on July 27 on Sí TV.

"Sí TV Hires Firm for Latino Outreach"

Multichannel News, May 1, 2008
Ibarra & Associates Brought In To Help Build Election Excitement In Latino Community

"Between two worlds"

C21 Media, May 2008
A new generation of bilingual, bicultural Latinos raised in the US found their lives were not reflected on TV, until recently.

"Media Internet Court Young Latino Swing Vote"

SFGate.com, April 16, 2008
Take two twentysomething Latinos with a taste for politics, give them a crash course in news reporting, equip them with video cameras and press credentials, "embed" them at the Democratic and Republican conventions this summer and let 'er rip. That's the idea cooked up by the nonprofit Voto Latino and SíTV, the cable and Internet company geared to young English-speaking Latinos.

"The Expanding Channel"

Billboard, April 5, 2008
Sí TV Finding Growth with Older Demographic

Latin-focused channel Sí TV is setting itself apart in the bicultural entertainment space this spring by unveiling a new look and new online communities.

But the channel also hopes to attract advertisers by aiming for an older audience with more spending power.

"Sí TV Unveils New Look"

Multichannel News, March 31, 2008
Sí TV, which targets young, English-speaking Latinos, has updated the graphics on its television and broadband platforms.

The revamping, which includes tweaks to the network's logo as well as new, edgy animated on-air IDs, incorporates pop art and iconography drawn from the many Latino cultures that Sí TV serves, according to the network officials.

"Sí TV Hopes Its New Look Will Resonate"

The Hollywood Reporter, March 31, 2008
Sí TV is rolling out a new on-air look inspired by pop art and iconography derived from the Latino cultures served by the cable network. The Network, which targets 18-to 34-year-old English-speaking Latinos in the U.S., said the look is designed to break through a cluttered TV landscape and "speak to a new generation of Latinos whose lives blend fluidly between traditional Latino and American cultures."

"Sí TV US"

C21media.net, February 1, 2008
US Latino network Sí TV is targeting original programming and formats as part of a major content overhaul in 2008. Emily Brookes reports.