LPGA GOLFER ANNIKA SORENSTAM LAUNCHES BLOG
Annika Kicks Off Blog with Live Chat Today at 5 p.m. EST

ORLANDO, Fla. (November 14, 2007) – In a continued effort to build her brand, World Golf and LPGA Hall of Fame golfer Annika Sorenstam has announced the launch of a personal blog at www.annikablog.com. The blog allows fans to learn more about the legendary golfer and emerging businesswoman through a video library, personal postings and real-time updates from Annika and her team. To kick off the blog, Annika will host a live chat on Wednesday, Nov. 14 from 5:00-5:30 p.m. EST from West Palm Beach, Fla. as she prepares for the season-ending ADT Championship.

“I am excited to be starting my own blog,” Annika said. “The success of my website has been amazing and this is the next step in continuing to share my passion for life. My team will also play a big part in the blog, so fans will get to know me through my own stories and those of my closest friends.”

Annika's blog offers traditional postings along with cutting-edge features, including “Annika TV,” “Real Time Annika,” and a countdown to special events. It will grow to become an exclusive platform for Annika to make announcements to her fans about her life at home, at work and at play.

The traditional postings come from Annika and the ANNIKA team. Annika will share her passions for golf, fitness, cooking and life in general, while her team will share other insights into Annika's world. This will include golf tips from the ANNIKA Academy team, inspirational experiences from guests at the Academy and stories from those closest to her.

Visitors to the blog are greeted with a virtual video wall of “Annika TV,” including recent media interviews, news reports and television programs. This one-of-a-kind offering ensures readers are up to date in the world of Annika with content pulled via search functions from the far corners of the internet.

In the “Real Time Annika” section of blog, readers are privy to real-time updates from Annika as she goes about her day. No matter where she might be at any given moment, Annika can send short messages to her fans from her cell phone directly to the site.

The "Countdown To Special Events" keeps readers up-to-date about Annika's upcoming events, including tournament stops, sponsor appearances and vacations. The site also introduces Annika's team, highlights her off-the-course ventures and archives past postings.

Fans will be able to subscribe to a high-level Really Simple Syndication (RSS) feed that will alert them to new postings on the blog. Those who do not want to wait for the RSS feed to update can sign up for email subscriptions that will push Annika's latest posts directly to their email box.

While on Annika's blog, golf fans can also access the latest golf news via scrolling headlines from both LPGA.com News and the GolfChannel.com, delivered through the magic of RSS feeds.